Yahoo! Hires Chief Data Officer
Revenue Science co-founder joins the portal player.
Revenue Science co-founder joins the portal player.
In a move that has implications for ad targeting and reporting, Yahoo has hired Usama Fayyad, a co-founder of the company now known as Revenue Science, to the newly-created position of Chief Data Officer.
Fayaad will be responsible for the company’s overall data policies and strategies, helping gather and analyze the data used to improve customer experiences and help advertisers achieve better results.
“As you can imagine, Yahoo users on a daily basis generate a large amount of data. The goal is to analyze that data and use it in a way that will enable us to make products and services that will be more engaging for the user, more innovative,” said Dan Berger, a Yahoo spokesperson.
As for advertisers, Berger says the data practice is designed to help them “be smarter about their marketing choices on the Yahoo network and use the analysis of the data to be able to be more innovative in their advertising.”
Prior to joining Yahoo, Fayyad co-founded and headed the DMX Group, a data mining and data strategy consultancy. In 2000, he co-founded and served as CEO of digiMine, which later changed its name to Revenue Science.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article