Advertisers on YellowPages.com will soon have their listings distributed on Yahoo Local and Yellow Pages, the two companies are expected to announce today.
Under the terms of the deal — financial details of which were not disclosed — YellowPages.com advertising will appear on the two Yahoo properties and be identified as sponsored listings. It’s not clear whether the ads will be interspersed with Yahoo Search Marketing’s own listings or whether they will appear in a different location.
“Yahoo’s large and loyal user base, as well as a strong brand as a leading Internet company, brings significant value and benefit to YellowPages.com advertisers,” said Charles Stubbs, president and CEO of YellowPages.com, in a statement.
YellowPages.com, which recently re-launched, is a joint venture of AT&T Yellow Pages and BellSouth Advertising and Publishing. The company represents the telcos’ most committed effort to compete against standalone Internet search players in the local market. Besides the distribution deal with Yahoo, YellowPages.com ads are distributed to Switchboard and AOL Yellow Pages.
The company is expected to launch a cross-media ad campaign this quarter with a budget in the “tens of millions,” according to a company executive. Austin, Tex.-based GSD&M was tapped in August to handle the business.
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