More NewsYahoo Mail Says: Don’t Act Like Spammers

Yahoo Mail Says: Don't Act Like Spammers

While reporting on Yahoo Mail's deliverability issues I spoke to a lot of great sources, including Yahoo

While reporting on Yahoo Mail’s deliverability issues I spoke to a lot of great sources, including Yahoo. Here’s a few spammy tidbits I left out. “Whenever we deploy some tighter, stricter filters, spammers are sometimes the first to complain,” said Mark Risher, group product manager for Yahoo Mail. “No one considers himself a spammer; they just consider themselves aggressive e-mail marketers.”

Risher closed with a word of advice for e-mail marketers. “Do whatever is in their power to make themselves look like good guys by not using tricks that spammers use, which will in the long run hurt them.”

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

6d Diana Maltseva, Senior Content Manager, Smartym Pro
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts