Yahoo Names New CMO, Aims to Centralize Role
In hiring Elisa Steele, former marketing exec at enterprise application firm NetApp, Yahoo may be signaling a shift toward recruiting from outside the digital media industry.
In hiring Elisa Steele, former marketing exec at enterprise application firm NetApp, Yahoo may be signaling a shift toward recruiting from outside the digital media industry.
Yahoo has named Elisa Steele, former marketing exec at NetApp, as its new chief marketer. The firm’s new CEO Carol Bartz has a connection to Steele through enterprise application firm NetApp, where Bartz serves on the board of directors. In hiring Steele, Bartz indicated a desire to centralize Yahoo’s marketing teams and strategy.
Starting today, Steele will lead Yahoo’s worldwide marketing strategy including brand and audience marketing, corporate communications, and privacy policy. Steele will report to Bartz.
Yahoo has not had a permanent chief marketing officer since October 2007, when Cammie Dunaway resigned from the post after a four-year stint. According to a Yahoo spokesperson, Bartz decided to re-establish the position.
The new CMO hails from NetApp, where she served as SVP of corporate marketing, handling a similar set of responsibilities. Steele also has management experience at Sun, AT&T, iPlanet eCommerce Solutions, and JavaSoft.
“Yahoo!’s marketing strategy and teams have become decentralized over time; hiring Elisa in the CMO role will quickly mobilize our plan to integrate the function globally and more effectively represent the Yahoo brand,” noted Bartz in a company statement.
Steele’s is the first major executive hire announced by Yahoo since Bartz took over the foundering company in January. The move could signal a shift at Yahoo toward recruiting from outside the digital media industry. Soon after her appointment as CEO, Bartz, previously CEO at design software firm Autodesk, suggested that her own tech-centric background will not prevent her from understanding the media market. “Media versus technology, that’s a lot of nonsense,” she said during a press conference in January.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article