Amid upheaval in Yahoo’s ad sales operation, the company has hired a new sales head for North America. Wayne Powers, formerly president of the Time Inc. Media Group, will now serve as SVP advertising sales for North America at Yahoo, and will be based in New York.
Powers (pictured above) will report to another recent hire, EVP of the Americas, Ross Levinsohn. Levinsohn was named as the replacement for longtime Yahoo exec Hilary Schneider in late October.
Powers oversaw Time’s ad partnerships starting in 2006, and was responsible for developing and launching the publisher’s digital network. He also acted as president of Time’s integrated sales group, Media Networks, in addition to Targeted Media, a division of Time that offers sponsored magazine cover wraps. Powers also worked as a sales exec with CPG firms including Nestle and Dole Packaged Foods.
In August, Yahoo altered its sales operation, removing a position once held by online ad sales vet Joanne Bradford. Rather than replace Bradford in the SVP of U.S. revenue and market development role, the company deleted the position, leaving top sales staff duties to the EVP of the Americas – until recently held by Schneider.
“This organizational change will elevate the strong executive talent at Yahoo and accelerate our momentum in the marketplace,” said the company in August when it announced the change.
Programmatic is taking over the digital advertising world, and at an even faster rate than expected, according to eMarketer, which raised its forecast for programmatic ad spending in the U.S. on the back of growth in mobile and video programmatic buys.
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