Yahoo Responds to House Inquiry, Allows Behavioral Opt-Out

In response to last week’s request by the House Energy and Commerce Telecommunications and the Internet Subcommittee, Yahoo has announced opt-out capability for behavioral targeting. In a letter to Subcommittee Members, the company said it “will offer consumers even greater choice by allowing consumers to decline customized advertising(8) on Yahoo.com. This is in addition to our existing opt-out when Yahoo! serves customized advertising on third party networks.”

That (8) leads the reader to a footnote explaining that Yahoo’s internal term for behavioral targeting is “customized advertising.”

The legislators sent letters to over 30 firms, mostly ISPs, inquiring about their online advertising practices, data privacy policies, etc., a week ago. Today’s the deadline for them to respond.

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