More NewsYahoo! Sets up Residence at Sheraton

Yahoo! Sets up Residence at Sheraton

In an interesting relationship apparently aimed at wooing business travelers to Yahoo!, the portal player has struck a deal with Starwood to create Yahoo!-branded Internet lounges in Sheraton hotels

In an interesting relationship apparently aimed at wooing business travelers to Yahoo!, the portal player has struck a deal with Starwood to create Yahoo!-branded Internet lounges in Sheraton hotels. Yahoo! and Sheraton will develop co-branded landing pages tailored to the locality. I don’t know financial terms, of course, but it seems like a good way for Yahoo! to boost its business-focused services (it’s seen as more of a consumer brand, currently) and cement ties with existing users.

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