Yahoo Inc. signed a deal with OnHealth Network Co., making the provider of Internet health information and services a premier merchant.
OnHealth gets fixed placement in the Yahoo Health “alternative medicine” category and Yahoo Get Local Health. Financial arrangements were not disclosed.
Yahoo visitors will gain direct access to OnHealth.com’s online store sections offering alternative health-related merchandise in categories including Vitamins and Herbs, Holistic Woman, Foods and Healthy Home.
OnHealth and Yahoo are working together to leverage Yahoo’s recently introduced Fusion Marketing Online (FMO) program. The FMO approach provides one-stop shopping for companies seeking to secure a measurable presence on the Internet.
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