Yahoo! Snares Viacom Distribution for Ads, Search

Advertisers on Yahoo Search Marketing will see their listings distributed to Viacom sites, such as MTV.com and NickJr.com. The two companies have struck a deal to have paid search ads, contextual ads, and algorithmic search boxes appear on the media giant’s online properties.

It’s the first time that Viacom sites have carried paid search ads or contextual ads, according to a Yahoo Search Marketing spokesperson.

Financial terms of the multiyear deal were not disclosed. The deal calls for paid search listings and contextual advertising on CMT.com, MTV.com, SHO.com, and VH1.com. Those types of ads already appear on CBSNews.com and BET.com. NickJr.com will solely feature contextual ads. Together the Viacom sites reach 37 million unique monthly visitors, according to comScore figures from July 2005.

Peter Glusker, senior vice president of Viacom Digital Media Group, said the company had chosen Yahoo because it could distribute relevant ads to the variety of demographic groups that visit its properties.

Viacom already makes some of its video content available for Yahoo’s video search product.

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