Yahoo hires former Google VP of Partner Business Solutions Henrique de Castro as its COO for roughly $60 million. Yahoo announced that former Googler Henrique de Castro has been hired as chief operating officer with a compensation package valued at around $60 million. De Castro, who will join Yahoo in January 2013, will oversee the company’s sales, operations, media, and business development worldwide and will report directly to new Yahoo CEO Marissa Mayer. “Henrique is an incredibly accomplished and rigorous business leader, and I’m personally excited to have him join Yahoo!’s strong leadership team,” said Mayer in a press release.
“The combination of Yahoo!’s unique properties with high quality content, its renewed focus on outstanding user experience and its massive reach bring tremendous value to users, advertisers and partners,” said de Castro in a press release.
Eloqua announces release of industry’s first asset management marketing solution. Software company Eloqua announced its new Asset Management solution, which will enable financial services marketers to build relationships and reduce marketing costs. Asset Management will offer marketers a structured content approach to help send very personalized communications to advisors.
Meredith Xcelerated Marketing names SVP/chief digital officer. Meredith Corp.’s global customer engagement agency Meredith Xcelerated Marketing announced its appointment of Kristi D. VandenBosch as SVP/chief digital officer. VandenBosch will oversee MXM’s digital practice and will help to expand its client base. VandenBosch previously held the title of CEO of Publicis & Hal Riney.
Digitas announces hire for the newly-created role of EVP of North America planning. Lesley Bielby has been appointed to the new role of executive vice president of North America planning at Digitas. Bielby has been tapped to establish strategic planning best practices, processes, and standards. She will also lead the 45-person planning team.
Digital strategy and marketing firm Acceleration Partners expands to New York and San Francisco. Acceleration Partners announced that it is expanding its presence to New York and San Francisco in response to increasing customer demand. “Establishing a local presence allows us to build our teams in these markets and serve our customers more effectively with more direct interaction and on-site time,” said Robert Glazer, founder and managing partner at Acceleration Partners.
Digital fashion agency aims to grow digital sales for jewelry brand Alexis Bittar. SarkissianMason, a digital innovation agency for fashion will create “a digital experience that merges lifestyle, brand and product to fully engage the consumer,” according to Bittar eCommerce Manager John Ehlers.
Alphabird hopes to extend reach with Australia-based digital ad tech company. Audience development company Alphabird announced that it will acquire Australian digital media and advertising technology services company Ventures in Digital Media (ViDM). ViDM helps advertisers gain control of their audience data and ad inventory.
Media6Degrees announces appointment of Brett Moskowitz to VP of sales. The advertising technology platform promoted Brett Moskowitz to vice president of sales. Moskowitz has been with Media6Degrees for three years, most recently serving as director of the Eastern region. Moskowitz will focus on accelerating the growth of the company’s national presence with agencies and marketers.
Cynthia (Cyndi) Knapic, Head of Business at Animoto, discusses the latest trends in video marketing, why 'square video' is so popular, and how brands are changing their strategies with the rise of video.
Ecommerce marketing is all about coming up with new ideas to engage with customers. The latest trends are all about focusing on the customers and their needs, and that's a great way to improve your marketing efforts.
We all need data on the users that matter to us most. In many cases, to get this data, we need to have data forms to collect and capture information directly on our websites.
Facebook Canvas has been with us for just over a year and, whilst there are many brands that have made it work, there are others who have struggled with the new medium. What can we learn from both as we look to really make the most of Facebook’s flagship ad model?