Yahoo hires former Google VP of Partner Business Solutions Henrique de Castro as its COO for roughly $60 million. Yahoo announced that former Googler Henrique de Castro has been hired as chief operating officer with a compensation package valued at around $60 million. De Castro, who will join Yahoo in January 2013, will oversee the company’s sales, operations, media, and business development worldwide and will report directly to new Yahoo CEO Marissa Mayer. “Henrique is an incredibly accomplished and rigorous business leader, and I’m personally excited to have him join Yahoo!’s strong leadership team,” said Mayer in a press release.
“The combination of Yahoo!’s unique properties with high quality content, its renewed focus on outstanding user experience and its massive reach bring tremendous value to users, advertisers and partners,” said de Castro in a press release.
Eloqua announces release of industry’s first asset management marketing solution. Software company Eloqua announced its new Asset Management solution, which will enable financial services marketers to build relationships and reduce marketing costs. Asset Management will offer marketers a structured content approach to help send very personalized communications to advisors.
Meredith Xcelerated Marketing names SVP/chief digital officer. Meredith Corp.’s global customer engagement agency Meredith Xcelerated Marketing announced its appointment of Kristi D. VandenBosch as SVP/chief digital officer. VandenBosch will oversee MXM’s digital practice and will help to expand its client base. VandenBosch previously held the title of CEO of Publicis & Hal Riney.
Digitas announces hire for the newly-created role of EVP of North America planning. Lesley Bielby has been appointed to the new role of executive vice president of North America planning at Digitas. Bielby has been tapped to establish strategic planning best practices, processes, and standards. She will also lead the 45-person planning team.
Digital strategy and marketing firm Acceleration Partners expands to New York and San Francisco. Acceleration Partners announced that it is expanding its presence to New York and San Francisco in response to increasing customer demand. “Establishing a local presence allows us to build our teams in these markets and serve our customers more effectively with more direct interaction and on-site time,” said Robert Glazer, founder and managing partner at Acceleration Partners.
Digital fashion agency aims to grow digital sales for jewelry brand Alexis Bittar. SarkissianMason, a digital innovation agency for fashion will create “a digital experience that merges lifestyle, brand and product to fully engage the consumer,” according to Bittar eCommerce Manager John Ehlers.
Alphabird hopes to extend reach with Australia-based digital ad tech company. Audience development company Alphabird announced that it will acquire Australian digital media and advertising technology services company Ventures in Digital Media (ViDM). ViDM helps advertisers gain control of their audience data and ad inventory.
Media6Degrees announces appointment of Brett Moskowitz to VP of sales. The advertising technology platform promoted Brett Moskowitz to vice president of sales. Moskowitz has been with Media6Degrees for three years, most recently serving as director of the Eastern region. Moskowitz will focus on accelerating the growth of the company’s national presence with agencies and marketers.
Effective app marketing is not about generating app page traffic, but rather about ensuring your app is discovered by targeted and relevant users who will install your app and use it regularly.
The use of psychology in marketing and sales is not new, but it may be more useful than ever in an attention economy where time is precious and focus is rare. How can you tap into a demanding consumer to check whether there is an actual interest in your product?
A recent rise in the need for higher scalability and agility has led people to start looking at deploying their CMS to the cloud. With the multitude of devices and platforms currently available, the headless architecture is being viewed as the modern answer to these problems.
Disney and YouTube are the latest victims of Shiny Object Syndrome in influencer marketing. Do they deserve the bad press over PewDiePie’s latest videos?