Yahoo today launched a beta version of a daily deals channel called “Local Offers,” which will give further distribution to most of the niche’s biggest names. All told, those partners include Groupon, LivingSocial, Gilt City, BloomSpot, BuyWithMe, DealOn, Zozi, CrowdSavings, Lifebooker, FreshGuide, Scoop St, Goldstar, HomeRun, Tippr, Coupons.com, and Valpak.
“It’s a revenue share model that is mutually beneficial,” a Yahoo spokesperson explained via e-mail. “We’re testing in various areas of the home page, and you can imagine these offers appearing in other areas across Yahoo” such as Mail.
The move to aggregate deals from various platforms seems to throw cold water on a recent rumor that Yahoo may buy Groupon. By amassing such services, the Sunnyvale, CA-based Internet giant would avoid the huge cost of buying Groupon or launching its own competitor.
In addition to being the world's largest ecommerce market, China is rapidly establishing itself as a hub for technological innovation around mobile social commerce, omnichannel marketing and virtual reality.
Twitter has announced it will now let any of its users apply for the much sought after blue badge of verification.
Smart brands in China are implementing sophisticated and innovative online and offline strategies to capitalize on the Chinese consumer's mobile-first approach to shopping.