Yahoo’s Millard: It’s All About the Scale

The Journal had an interesting, top level Q&A with Yahoo’s Wenda Harris Millard today. Asked how Yahoo will continue to differentiate in the face of competition from traditional media conglomerates, her basic answer is “scale.” With close to 500 million global uniques, Yahoo has a larger audience than any other Internet player. She also fields questions on approprite video advertising formats and the dearth of digital talent, and evades a question on which industries are lagging in terms of online ad spending.

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