Chances are, if you’re in NYC, you’ve spotted a lot of ads for Mike Bloomberg online in recent months. As part of the multimedia ad onslaught to re-elect the mayor for a third term, his campaign has placed ads on Facebook and across ad networks like Google’s AdSense.
Lately, I’ve seen ads for Bloomie in online ad and Internet biz trade pub RSS feeds. But today I saw an extra special, extra-targeted ad for the mayor featuring Yankees catcher Jorge Posada. The ad turned up in my news reader in an uncharacteristic Silicon Alley Insider post about last night’s Yankees/Angels game umpiring mishaps.
Was this creative part of the business audience-targeted buy, the baseball audience-targeted buy, or both? It’s not clear. And frankly, the multiple attempts I’ve made to reach the campaign in the past months have been futile.
Still, despite my dismay as a die-hard Mets fan that our biggest adversaries — Phillies and Yankees — are close to making the World Series, I can’t help but appreciate it when my online advertising, politics and baseball worlds collide.
You’ve gotta wonder, though, will the Posada ad be a liability, dissuading Mets fans from voting for Bloomberg? Or worse — and I’m only half-serious on both these points — all those Yanks fans angered by Posada’s hapless base running last night?
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In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.
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The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to consider the best strategies to maximise its effectiveness.