How invested is Google in the success of Droid, the most hyped device yet to be built using its Android operating system? So much so that it’s willing to sully that holy of holies — its homepage — with an ad promoting the smartphone.
The ad appears directly below the search field, as you can see in the screenshot above. It points to a landing page hosted by Google, which promotes the Droid’s search and navigation capabilities. That page directs people to Verizon to buy the phone.
While ad fraud has become part of every marketer’s vocabulary, attribution fraud—the practice of gaming outdated attribution models to justify self-serving means—has ... read more
On Monday, Netflix reported that it added 370,000 new subscribers in the U.S. in the third quarter, 20% more than the 300,000 it ... read more
Snapchat Discover has been a hit with publishers that want access to the popular messaging app’s highly-desirable audience, and some reports even ... read more
Little more than a year ago, Facebook CEO Mark Zuckerberg streamed the first live video from Facebook headquarters. In April of this ... read more