Expands Opt-In E-Mail Network

Permission email marketing service added MapQuest, EarthWeb and Cybergold to its member network.

YesMail Network Partners can earn incremental revenue by giving their subscribers access to YesMail’s permission email network. YesMail members agree to receive offers, promotions and other information matched to their individual lifestyles or needs.

Marketers can send highly targeted messages to YesMail members who can elect to receive information in various interest categories. YesMail says it has more than five million permission email customers.

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