Permission email marketing company YesMail.com launched two new tools for marketers, called eTarget and eTrack.
eTarget is an audience selection tool that utilizes personal interest information provided by YesMail Network Members. The company said it enables a marketer to select its target audience by searching for a category and/or characteristic. Marketers can use the shopping cart system to collect the various segment groups which result from the eTarget search, and then review the groups, spread a target audience size over selected categories by flat or weighted percentages, and save those chosen to receive the information.
eTrack provides tracking, reporting and analysis of marketing programs sent to a target audience via eTarget. It can not only track initial response or client-through, but also can track an individual’s progress through a Web site in real time, knowing where they stop and whether they purchase.
Marketers can drill down in the data to analyze audience segment, time of day, response and conversion rates as well as calculate return on investment and customer lifetime value.
“eTarget and eTrack give marketers the tools they need to reach their customers,” said YesMail’s Chief Executive Officer, Dave Tolmie. “These two YesMail products are designed to put them in touch with their target market and leverage the results of their marketing program. . .”