Digital MarketingEmail MarketingYesmail

Yesmail

Yesmail offers a suite of e-mail marketing applications and data solutions.

InfoUSA’s Yesmail offers a suite of email marketing applications and data solutions. The combination of its ASP-based applications and menu of expert client services enable clients to go from self-service to full-service or any point in between, at any point in the relationship.

Some of Yesmail’s offerings:

  • Yesmail Enterprise. Yesmail Enterprise is a CRM email marketing and analytics Web-based application, designed for “high permutation marketers,” who have hundreds of thousands of customers, large purchase and behavioral data sets, large numbers of SKUs or product offerings, and a high frequency of customer transactions or interactions.
  • Yesmail Professional. Yesmail Professional is a full-featured ASP solution geared to marketers with growing email marketing requirements and limited resources, who value ease of use and want to operate in a self-serve mode.
  • Yesmail Data Solutions. As part of infoUSA and Donnelley Marketing, Yesmail can offer a suite of data solutions designed to help marketers maximize their return on their email database assets via a three-step process:
    1. Cleanse: Complainer suppression, ECOA, and list hygiene
    2. Grow: E-mail append, list rental, and coregistration
    3. Enhance: Data append and postal address append

Yesmail offers solutions to help clients leverage email, data, and relationship marketing best practices to improve ROI. These services fall into three main buckets:

  • Deliverability:
    • Advanced deliverability monitoring
    • Complainer suppression
    • Reserved IP

     

  • Program optimization:
    • Program performance analytics
    • Messaging, segmentation, and personalization strategy
    • Profiling and modeling
    • Database maintenance

     

  • Message management:
    • Message production
    • Message QA
    • Message scheduling
    • Technical support

Related Articles

What does the future hold for email? We asked our readers

Email What does the future hold for email? We asked our readers

9m Rebecca Sentance
Round-up: The Future of Email

Email Round-up: The Future of Email

9m Rebecca Sentance
How these 11 brands are nailing cart abandonment emails

Email How these 11 brands are nailing cart abandonment emails

9m Tereza Litsa
Inbox innovation: The tools and technology powering the future of email

Advanced Email Marketing Inbox innovation: The tools and technology powering the future of email

9m Chris Camps
4 ways to make sure your email technology is mobile optimized

Email 4 ways to make sure your email technology is mobile optimized

9m Rebecca Sentance
Do brands still need bulk email software?

Email Do brands still need bulk email software?

9m Al Roberts
How fashion brand Thread is delivering hyper-personalized emails at scale

AI How fashion brand Thread is delivering hyper-personalized emails at scale

9m Chris Camps
How rich media can bring your emails to life

Email How rich media can bring your emails to life

9m Clark Boyd