More NewsYo, Taxi! Yahoo! Promo Hits the Streets

Yo, Taxi! Yahoo! Promo Hits the Streets

Yahoo! launched a promotional taxicab in SanFrancisco, complete with Web access via a laptop computer.

Yahoo launched a promotional taxicab in San Francisco, complete with Web access via a laptop computer.

In conjunction with the Luxor Cab Co. and the City of San Francisco Taxicab Commission, a purple and yellow Yahoo-wrapped taxi is now in service. Web access is via Ricochet Wireless Modem and Internet Service.

There are no additional fares or fees associated with the Yahoo-wrapped taxi or onboard Internet access.

“Our goal has always been to make Yahoo available from anywhere, at any time,” said company spokesperson Luanne Calvert. “As part of Yahoo Everywhere, we are committed to distributing Yahoo services through a range of traditional and non-traditional vehicles.”

The Yahoo-wrapped taxi in San Francisco will feature taxi-top signage promoting an upcoming Yahoo Charity Auction to benefit the San Francisco AIDS Foundation.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

4w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts