Yo, Taxi! Yahoo! Promo Hits the Streets

Yahoo launched a promotional taxicab in San Francisco, complete with Web access via a laptop computer.

In conjunction with the Luxor Cab Co. and the City of San Francisco Taxicab Commission, a purple and yellow Yahoo-wrapped taxi is now in service. Web access is via Ricochet Wireless Modem and Internet Service.

There are no additional fares or fees associated with the Yahoo-wrapped taxi or onboard Internet access.

“Our goal has always been to make Yahoo available from anywhere, at any time,” said company spokesperson Luanne Calvert. “As part of Yahoo Everywhere, we are committed to distributing Yahoo services through a range of traditional and non-traditional vehicles.”

The Yahoo-wrapped taxi in San Francisco will feature taxi-top signage promoting an upcoming Yahoo Charity Auction to benefit the San Francisco AIDS Foundation.

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