Verizon Wireless’ new ad campaign puts its employees in the spotlight. This time they’re not asking how the service is, they’re telling you not only how great the service is, but how great it is to work for Verizon Wireless.
The creative includes several executions that focus on an employee whose behind-the-scenes work helps to build the Verizon Wireless network. It speaks to the integrity of the wireless service, builds brand and serves as a recruiting campaign.
The “Our People. Our Network.” campaign will run through June and deploy ads online as well as print, radio and TV.
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