More NewsYour Teriyaki?

Your Teriyaki?

My Web surfing delivered to me a campaign by Japanese sauce maker Kikkoman that actually attracted my attention

kikkoman.JPGMy Web surfing delivered to me a campaign by Japanese sauce maker Kikkoman that actually attracted my attention. (Who would have thunk it? ) Flash banners with minimalistic Japanese-style animations invite viewers to click on a fish to play a game, whereby the fish munches down on the ingredients. When that’s done, users can click through to yourteriyaki.com, a Flash-heavy site which continues the visual theme and provides recipes that include Kikkoman sauces. The design is really nice, clearly Japanese-inspired (perfrect for the brand, of course), and the recipes look good, too. Not exactly a groundbreaking campaign, but it exemplifies a solid campaign that gets the target audience’s attention.

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

5d Diana Maltseva, Senior Content Manager, Smartym Pro
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts