I’m a baseball fan (OK, addict), but evidently I’m just not going about it the right way. If I were a true fan, I’d act like one, which according to Major League Baseball means I should be posting baseball video to the Web. Hmmm…and all this time I thought watching, listening to and going to the games was enough….
The league’s new post-season push features the tagline, “You’re a fan. Act Like One.”
To push post-season play (which they gotta do since lots of people don’t watch after their hometown teams drop out of the race), MLB is launching a campaign. In addition to expanding its media partnerships with Turner Broadcasting, Fox Sports and MLB.com to promote the “There’s Only One October” effort, MLB is launching actober.com, so, “fans can start to generate their own favorite October moments,” according to the MLB.com story.
Basically, MLB will provide access to its archive of past post-season footage. “Fans can utilize the vintage footage of those great feats to create their own ‘actober’ moments with the goal of winning tickets to the 2007 World Series.” Of course, unless you’re posting your own photos or film from a game — or you’re Reggie Jackson or some other post-season hero — you won’t be generating your own content, you’ll be mashing clips provided by MLB. The league will use the user productions to determine “what moments should be represented in the advertising campaign.”
The marketing push is extra-early this year considering we’re only midway through the regular season, the Mets only have half the team on the D.L., Bonds hasn’t even broken Hank’s record yet, and Zambrano’s only maimed one teammate so far.
Oh, and if the Geico cavemen aren’t annoying enough to watch every commercial break, get ready for comedian Dane Cook. He’ll be featured in the TV spots.