YouTube Adds Post-Rolls
YouTube plays after-the-video ads when viewers don't click on an overlay.
YouTube plays after-the-video ads when viewers don't click on an overlay.
A year after introducing its InVideo overlay advertising program, YouTube is modifying the model to deliver more video ads to its audience. Now, when viewers of some InVideo ads don’t click on an overlay unit, YouTube plays the video ad anyway after the video ends.
YouTube confirmed today it began running the post-roll ads a few weeks ago, but it didn’t indicate what portion of ads will have them. A spokesperson pointed out that not all overlay ads have a video play option.
“Not all InVideo ads, when you click on them, show a video,” he said. “Some take you to a brand channel instead, for example… For those we would not run any video ad automatically at the end.”
The move is likely an attempt to increase the number of video ads YouTube can serve. The video site has been under pressure to improve monetization of its vast audience.
The post-roll ads were first reported by NewTeeVee.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article