SocialSocial MediaYouTube Chases Premium Content With New Hires

YouTube Chases Premium Content With New Hires

New execs will pursue relationships with studios, broadcasters and cable networks.

As it continues to pursue relationships with providers of premium and professionally produced video content, YouTube today announced the appointment of two content-focused executives.

Dean Gilbert will join as global head of content, vacating his current role as VP of product management at YouTube parent Google. Meanwhile Robert Kyncl will join the company from movie rental service Netflix, filling the role of global head of TV and film entertainment.

In a blog post, YouTube co-head Salar Kamangar said Kyncl will be responsible for building YouTube’s content partner presence in Hollywood, and overseeing its content partnerships with studios, broadcasters, cable networks, talent agencies and new media companies.

YouTube has been pursuing content deals with a range of media companies over the past 18 months, and has, for example, signed deals to distribute ad-supported content from some of the U.K.’s major commercial broadcasters, including Five and Channel 4. It also secured ad-supported content from record labels through a content syndication relationship with Vevo, which launched late last year.

Related Articles

How to avoid Shiny Object Syndrome to achieve influencer marketing success

Marketing How to avoid Shiny Object Syndrome to achieve influencer marketing success

1y Marcela De Vivo
How Google built the best digital talent (and you can too)

Marketing How Google built the best digital talent (and you can too)

2y Rebecca Sentance
How do marketers measure up to digital transformation?

Marketing How do marketers measure up to digital transformation?

2y Rebecca Sentance
Google brings programmatic to native ads

Display Advertising Google brings programmatic to native ads

2y Al Roberts
Verizon acquires Yahoo's operating business for $4.8 billion

Agency Spotlight Verizon acquires Yahoo's operating business for $4.8 billion

2y Sophie Loras
What's so great about digital marketing anyway?

Asia What's so great about digital marketing anyway?

2y Sophie Loras
Digital Leaders Q&A: Sandeep Menon, global marketing director for Google Play

Marketing Digital Leaders Q&A: Sandeep Menon, global marketing director for Google Play

2y Leonie Mercedes
Apple strikes back at the Worldwide Developers Conference

Conference Coverage Apple strikes back at the Worldwide Developers Conference

2y Mike O'Brien