YouTube Details Plan to Share Ad Revenue with Content Creators

YouTube has shared some details of its plan, floated last month, to share ad revenues with content creators. The program will help YouTube increase the amount of “safe” inventory it can offer advertisers and will be limited to the “most popular and prolific” video bloggers and other content creators on the site, including Lonelygirl15, LisaNova, renetto, HappySlip, smosh, and valsartdiary.

These individuals will benefit from the same revenue sharing and promotional opportunities already available to the site’s professional content partners, which consist of big media companies, video game companies, universities and production studios. They were chosen because they’ve built and sustained large audiences, YouTube said, and proven that content to be largely safe for marketers.

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