YouTube has been the fastest growing social service in the U.K. for five consecutive months, according to data from Hitwise, while traffic to Facebook appears to be subsiding.
The online measurement company said visits to Google-owned YouTube grew by 5.45 percentage points in July of this year, compared with the same month in 2010. Visits to Facebook, meanwhile, dipped by 4.46 percentage points during the same period.
Overall, Facebook continues to dominate the social networking space in terms of visits, though, accounting for a 50.14 percent share in July, followed by YouTube with a 22.54 percent share. Twitter accounted for a relatively small 3.49 percent of visits in Hitwise’s social networking category, meanwhile.
According to data gathered for the report,‘Communications Infrastructure: The Backbone of Digital,’ 88% of IT professionals and 61% of marketers ranked their company’s current communication infrastructure as 'cutting-edge' or 'good.'
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.
It probably won't come as a surprise that 2016's Cyber Monday has earned the distinction of being the biggest online sales day in US history.
Black Friday is here, but just how important is the day that has historically been the most watched of the holiday shopping season?