Advertisers globally will have spent a gross $5.60 billion this year on YouTube ads by the end of December, according to eMarketer’s latest report.
YouTube Ad Revenue Up 65.5 Percent Over 2012
Translated into ad revenues, this comes to $1.96 billion in YouTube’s (actually Google’s) deep pockets for 2013, a whopping 65.5 percent jump from last year, eMarketer said.
The U.S. market accounts for most of the revenues, at $1.08 billion, still translating into a solid 51.7 percent year-on-year increase. That’s a 6.3 percent contribution to Google’s net U.S. ad revenues.
Of the $1.08 billion, $850 million will have come from video ads. This compares to an overall $4.15 billion U.S. video ad market, of which, consequently, YouTube takes 20.5 percent.
Mobile to Drive YouTube Revenue Growth to $1.22 Billion in 2014
The rise of mobile content consumption, including video and ads, is expected to rise significantly in the coming years, including 2014.
“Video ad revenues are expected to increase significantly in coming years for YouTube’s US operations, particularly as mobile video viewership grows. eMarketer estimates the company’s revenues from video ad formats will hit $1.22 billion next year, claiming a 21.1 percent share of all US video ad revenues.”
Brand advertisers and their agencies only want to pay for mobile ads that are seen by a person.
Retailer Tops Unruly’s Annual Top 20; List Features Creatives From 10 Different Countries
Brands have been upping their investments in new ad products from popular social media services, but are they getting their money's worth?
US Advertisers are spending US $2.6 billion on mobile ads each month, $0.4 billion in the UK, they understandably want to know that their ads are seen by real people