MediaVideoYouTube Hires New VP for Video Ad Push

YouTube Hires New VP for Video Ad Push

Former P&G digital marketing director will drive expanded video ad efforts.

watsonAs Google continues to grow its video content and monetization efforts, it has hired ex-Procter & Gamble digital marketing director, Lucas Watson, to fill the newly created position of VP of YouTube advertising sales and marketing.

Reporting to Henrique de Castro, Google’s global president of media, mobile and platforms, Watson will be tasked with “working to further drive efforts in the rapidly growing video advertising space worldwide,” a spokesperson for the company told ClickZ News.

Google – and its YouTube brand specifically – has been shifting its focus away from user-generated content, choosing instead to invest in acquiring and cultivating premium and professionally produced content. The strategy is intended to attract more branding ad dollars from companies such as P&G that have historically invested the majority of their budgets in traditional channels like TV.

To help further drive that growth, the company appointed Dean Gilbert as YouTube’s global head of content, and Robert Kyncl as global head of TV and film entertainment late last year.

Watson, meanwhile, has worked for P&G for more than six years across multiple roles, including heading up marketing for the company’s Pampers brand before moving on to handle its wider online activity.

Related Articles

How Toys 'R' Us capitalized on a timely sponsorship of a live giraffe cam

Campaigns How Toys 'R' Us capitalized on a timely sponsorship of a live giraffe cam

7m Al Roberts
The online video metric all marketers should focus on in 2017

Analytics The online video metric all marketers should focus on in 2017

8m Rebecca Sentance
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
Facebook to get mid-roll video ads, share revenue with users: report

Display Advertising Facebook to get mid-roll video ads, share revenue with users: report

10m Al Roberts
YouTube ads drive way more searches per impression than television ads

Display Advertising YouTube ads drive way more searches per impression than television ads

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts
Will the downfall of PewDiePie hurt YouTube, influencer marketing?

Content Marketing Will the downfall of PewDiePie hurt YouTube, influencer marketing?

9m Al Roberts
Ad blocker use continues to grow rapidly

Ad Industry Metrics Ad blocker use continues to grow rapidly

9m Al Roberts