Google has introduced its YouTube TrueView in-stream video ads for mobile. The cost-per-view ad format will launch on Android devices this week, and Google plans to roll out the option to all mobile platforms in the coming weeks.
TrueView ads allow consumers to skip ads after five seconds, and advertisers pay only when a user views the ad.
“Bringing TrueView video ads to mobile devices will make it easier to create and manage multi-screen campaigns and will give you additional reach,” noted the Google Mobile Ads Blog.
“You can customize your ad campaigns so they reach a broad audience, or focus on a niche group, depending on your marketing goals,” wrote Phil Farhi, group product manager of YouTube, in an email sent to ClickZ. “Launching a new movie trailer, for example, would have broad appeal, and you can run your video ad across multiple content categories with a very broad reach,” he noted.
“If you’re a beauty brand, on the other hand, you can focus your ads on style and fashion video content on YouTube, and not waste spend reaching people who are not interested in your message.”
Emily Ma, product director of Tencent’s advertising platform products department, was a keynote speaker at ClickZ Live Shanghai where she discussed the ... read more
Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies.
Video consumption keeps increasing and Facebook is serious about a video-first world, encouraging us all to explore its full potential. Ian Crocombe, ... read more
Every brand would love to see its hashtag trending on social media, but what if it’s for the least expected reason? Should you ... read more