Google has introduced its YouTube TrueView in-stream video ads for mobile. The cost-per-view ad format will launch on Android devices this week, and Google plans to roll out the option to all mobile platforms in the coming weeks.
TrueView ads allow consumers to skip ads after five seconds, and advertisers pay only when a user views the ad.
“Bringing TrueView video ads to mobile devices will make it easier to create and manage multi-screen campaigns and will give you additional reach,” noted the Google Mobile Ads Blog.
“You can customize your ad campaigns so they reach a broad audience, or focus on a niche group, depending on your marketing goals,” wrote Phil Farhi, group product manager of YouTube, in an email sent to ClickZ. “Launching a new movie trailer, for example, would have broad appeal, and you can run your video ad across multiple content categories with a very broad reach,” he noted.
“If you’re a beauty brand, on the other hand, you can focus your ads on style and fashion video content on YouTube, and not waste spend reaching people who are not interested in your message.”
I didn’t vote for him last November. There was no way this registered Democrat from the blue state of Massachusetts would check that box. But I have to give him props for his tweets.
27-year-old Swede Felix Kjellberg, who goes by the name PewDiePie on YouTube, has found himself at the center of a firestorm.
In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page and make strategy meetings productive.
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.