More NewsYouTube Makes Affiliate Play with Click-to-Buy Links

YouTube Makes Affiliate Play with Click-to-Buy Links

Video watchers can click through to buy related media from iTunes and Amazon.

It may not be the grand monetization scheme advertisers have been dreaming of, but Google’s YouTube hopes a new click-to-buy program for music, video, and games will kick up some revenue for itself and its big media “frienemies.”

Through agreements with Apple’s iTunes and Amazon, YouTube will let video watchers click through to buy related media from those companies.

The retail links to iTunes and Amazon product pages will show up adjacent to video content from media companies where the media is authorized to appear.

youtubeaffiliate.jpgYouTube said it will gradually add click-to-buy links to thousands of partner videos, including those uploaded by EMI Music and Electronic Arts. In EA’s case, YouTube said by way of example that videos featuring recent title “Spore” would carry the links.

Additionally, any of those media partners using YouTube’s content identification system can enable retail links on their claimed videos should they opt to let them stay on the site. The content ID and management system gives media companies a share of ad revenue on pages where their copyrighted material resides.

YouTube called click-to-buy the first step in creating a “broad, viable e-commerce platform.”

“Our vision is to help partners across all industries — from music, to film, to print, to TV — offer useful and relevant products to a large, yet targeted audience, and generate additional revenue from their content on YouTube beyond the advertising we serve against their videos,” stated a post on the official YouTube blog.

YouTube’s affiliate program is U.S.-only, but an international rollout is planned.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts