More NewsYouTube Signs Hearst for Local TV Video

YouTube Signs Hearst for Local TV Video

So, YouTube has added another full-fledged media partner to its roster

So, YouTube has added another full-fledged media partner to its roster. This time it’s a local media deal with Hearst-Argyle, which will offer content from TV stations in Boston, Sacramento, Pittsburgh, Baltimore and Manchester, New Hampshire. More stations could sign on in the future.

This is a rev-share deal, though as usual, who gets what wasn’t disclosed. And, it looks as though this is just a display ad deal for now, though according to an AdWeek report, YouTube “has begun inserting text-ad invitations to view long-form content into some clips.”

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