As a marketer, what YouTube video do you wish you had dreamed up?
I posed that question to participants of the SES Chicago panel, “The Next Wave for Online Video,” which I moderated yesterday.
Gregory Markel, founder/president, Infuse Creative, pointed to this one featuring JerryC, which has 55 million page views and counting. It’s snagged the number-two spot on Google’s search engine results page for the search term “guitar,” appearing higher than Gibson, Fender, and Guitar Hero.
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more