YouTube’s Guitar Hero

As a marketer, what YouTube video do you wish you had dreamed up?

I posed that question to participants of the SES Chicago panel, “The Next Wave for Online Video,” which I moderated yesterday.

Gregory Markel, founder/president, Infuse Creative, pointed to this one featuring JerryC, which has 55 million page views and counting. It’s snagged the number-two spot on Google’s search engine results page for the search term “guitar,” appearing higher than Gibson, Fender, and Guitar Hero.

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