The customized online marketing program has been developed by Yoyodyne to increase traffic to BellSouth.net’s Web site, and generate customer interest in BellSouth.net’s online services, the companies said.
The online sweepstakes is running in conjunction with BellSouth’s “Nobody Knows A Neighbor Like A Neighbor” advertising campaign. Spending was not disclosed.
The 12-week promotion will offer consumers the chance to win vacations to their choice of either New Orleans, Orlando, or Myrtle Beach, SC.
Upon clicking on the “Do You Know Your Neighbor?” Sweepstakes game icon, players will be taken to a question page which contains “neighborly” trivia. Questions based on popular culture, facts, celebrities and TV shows test players’ trivia knowledge. Only residents of BellSouth.net markets in the nine-state Southeast region are eligible.
Since its launch in 1995, Yoyodyne has created and implemented more than 100 promotions, including custom games and multi-sponsor sweepstakes, for a variety of corporate clients such as KPMG, H&R Block, Reader’s Digest, Modem Media, Prodigy, Sony Music Entertainment, Sprint, and ZDNet, among others.
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