ZDNet Taps Net Perceptions for Ad Targeting Technology
Technology network ZDNet Tuesday chose Net Perceptions'solution to help it more effectively target advertisements.
Technology network ZDNet Tuesday chose Net Perceptions'solution to help it more effectively target advertisements.
Technology network ZDNet Tuesday chose Net Perceptions‘ solution to help it more effectively target advertisements.
The product, dubbed Net Perceptions for Ad Targeting, looks at site visitors’ past click behavior, the time of day, the page, frequency of visits, and search keywords. It then determines which ad in the inventory should be served, based on the visitor’s propensity to click.
“By optimizing the realtime delivery of multiple creatives for an advertiser, through anonymously targeting appropriate content areas and user interests, we are empowering them to increase their own click-through rates,” says Alan Phillips, ZDNet vice president of Internet operations and technology.
“Initial testing of Net Perceptions for Ad Targeting showed that advertisers’ click-through results increased between 20 and 100 percent within the first week of testing.”
Net Perceptions for Ad Targeting customers include Hollywood.com, Internet Broadcast Systems, and the Twin Cities Star Tribune. The system is based on technology from Neural.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article