The assignment will include the strategic development of communications targeting consumers, the advertising trade and cable providers, FCB said.
Headquartered in San Francisco, ZDTV debuted in May as a 24-hour cable network about computing and the Internet. The company said it is approaching 8 million subscribers nationwide. ZDTV offers a line-up of 12 original programs with topics ranging from technology news and business to product information, general entertainment and PC gaming. Most programs offer viewers interactive participation via its complementary ZDTV.com Web site.
“[FCB’s] experience with clients like 3Com, MTV and Amazon.com will enable them to capture ZDTV’s unique blend of technology, television and the Web,” said Terri Holbrooke, president of ZD brand & market services.
Campaign planning details were not disclosed.
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