Interactive media just gained more clout at ZenithOptimedia. The media agency will be integrating the digital media operations of its regional offices and has hired on former SF Interactive Director of Interactive Marketing Services Andy Sims as senior VP-director of interactive. According to a MediaPost story, the move is part of the agency’s aim to promote interactive, bring together traditional and interactive, and integrate media and creative within the Publicis network.
ZenithOptimedia works with clients including T-Mobile, HP and Toyota.
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