Zip2 Corp., a provider of Internet platform solutions for media companies, named two new vice presidents who will oversee sales and marketing for the company.
Assuming the vice president of marketing post for Zip2 is Bruce Murray. Murray joined Zip2 at its inception, bringing more than 15 years of executive-level management experience in both traditional and interactive media. Prior to Zip2, Murray served as circulation manager and then as classified advertising director for Newsday and (the now defunct) New York Newsday.
Shaun Doherty joins Zip2 as vice president of sales, bringing more than 14 years of sales and general management experience. Doherty comes from Cendant (formerly CUC), where he was senior vice president and general manager of Entertainment Publications’ corporate sales division, charged with building high performance field and corporate sales teams. Under Doherty’s leadership, Entertainment Publications (a Cendant subsidiary) was selected as the sales arm for Microsoft Sidewalk.
Zip2 provides an industry standard platform that media companies use to create the local Web sites, combining advanced technology with knowledge of consumer behavior and interactive advertising. It currently serves 48 of the top 50 U.S. markets in partnership with leading newspapers.
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