As a result of the agreement, Zip2 said it will gain access to Excite traffic and distribute it to its 160 media affiliates, allowing them to leverage their local brands and thus more effectively sell online advertising to local businesses.
The deal marks the launch of a national strategy for Zip2 and is the first of several deals anticipated in the coming months, the company said. Financial terms were not disclosed.
Consumers will have access to more than 16 million local business listings with over 6,000 local Web sites including online shopping specials and coupons through Zip2 and Excite, the company said. The service is scheduled to begin in September.
“Through the Excite Network, Zip2 will now reach a national audience and provide millions of Web visitors with easy access to local business and shopping information,” said Elon Musk, founder and executive vice president of Zip2.
Zip2’s Yellow Pages will also be available at Excite in September 1998.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more