El Segundo, CA-based ZULU-tek Inc., which recently acquired a controlling interest in SOFTBANK Interactive Marketing said it posted total 1997 revenues of $39 million.
SOFTBANK Interactive Marketing also said that The SOFTBANK Network more than doubled in size, attracting 32 new Web sites as affiliates in its first 120 days of operation, increasing the number of available impressions by more than 135%. Most recently, four new Web sites have joined The SOFTBANK Network: the National Hockey League, Movie Guide Network, System Optimization, and Mental Health, bringing the total number of affiliates to 53 sites.
Full financial details were not disclosed.
Since its launch, more than 50 leading, national advertisers have signed contracts on the Network, including diverse brands such as AT&T, American Stock Exchange, Disney, Dow Jones, Fuji, First USA, Fischer/Price, GTE, Microsoft, Schwab, Sprint, and Toshiba, the company said. In recent weeks, American Banker, Bell South, Beneficial, Intel, Sierra On-Line, and United Airlines have also signed Network contracts.
The “beyond-the-banner” products from echoMEDIA Technology, another ZULU-tek subsidiary, are being integrated with the Internet advertising sales, content sponsorship and promotional offerings available on The SOFTBANK Network.
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