comScore

Aug 5, 1999

comScore provides comprehensive measurement of the complete digital universe: the World Wide Web; Online Services such as AOL; computer software; and other interactive applications.

A large, representative sample of more than 40,000 individuals are under measurement at home and at work. comScore conducts monthly, weekly, and real-time data collection and reporting.

comScore has more than 350 clients, including advertising agencies, media organizations, marketers, technology providers, and financiers. Clients use the comScore data to plan, buy and sell new media advertising; develop advertising, marketing and e-commerce strategies; understand consumer behavior; gain competitive market intelligence; and for investment decisions.

The Web Report is comScore flagship syndicated audience measurement product produced from a representative sample of 40,000 individuals under measurement.

The Web Report includes:

The Key Measures Report This comprehensive report provides both traditional and new media measures for all reportable Web sites. Key Measures include: (1) unique visitors; (2) reach; (3) average usage days per user; (4) average unique pages per user per day and month; (5) average minutes spent per person per page, per day and per month; (6) age and gender composition; and (7) demographic composition. The Key Measures Report is available monthly via Quick Edition email, hard copy, and comScore Web 1.0 and 2.0 Web-based delivery system.

The Trend Report This report provides trend information for an eight-month period. Section One includes a three-month trend of key measures, including unique visitors, reach, average usage days and average time spent for all reportable Web sites. Section Two provides an alphabetical listing of over 15,000 Web sites and properties and their associated eight-month reach trend. The Trend Report is available monthly via hard copy and comScore Web 1.0 Web-based delivery system.

Web 2.0 The Web 2.0 proprietary delivery tool provides a user-friendly interface for the Key Measure Report, including additional in-depth demographic information, and other comScore syndicated products.

Web Calculator This tool allows users to calculate unduplicated and duplicated audience key measures and demographics across multiple sites.

Other comScore products include: