Google, GA4, and the rising importance of data analytics

Analytics Google, GA4, and the rising importance of data analytics

1d Jim Yu

Google, GA4, and the rising importance of data ana...

As the amount of data on the web grows at an unprecedented level, the role of analytics has never been so vital Read More...

View article
Is ecommerce blogging still worth the investment?

Ecommerce Is ecommerce blogging still worth the investment?

6d Ann Smarty

Is ecommerce blogging still worth the investment?

The answer is "yes!" - here is how to do it right to engage, inform, and acquire new customers Read More...

View article
Five levers of a successful B2B influencer marketing strategy

Content Marketing Five levers of a successful B2B influencer marketing strategy

6d Tatum Van Andel

Five levers of a successful B2B influencer marketi...

Understand the value add for your brand and learn practical tips to design a campaign by identifying and engaging influencers for long-term success Re...

View article
Get the latest analysis and reports delivered to your inbox daily
Four principles for finding success in digital commerce marketplaces

Four principles for finding success in digital commerce marketplaces

2w Paul Lynch & Kalpan Vyas

Four principles for finding success in digital com...

Launching a digital marketplace has become a popular strategy for B2B and B2C brands alike. While marketplace businesses grew at double the pace of tr...

View article
The secrets to getting the best SEO traffic without even ranking

SEO The secrets to getting the best SEO traffic without even ranking

2w Daniel Tannenbaum

The secrets to getting the best SEO traffic withou...

Did you know that there are ways to get to the top of Google without ranking your own site? You can still get lots of good organic traffic using alter...

View article
Confront the fear and embrace the power of control of AI

AI Confront the fear and embrace the power of control of AI

2w Peter Prodromou

Confront the fear and embrace the power of control...

It doesn’t kill us – it makes us stronger Read More...

View article
How SEO is changing because of ChatGPT

SEO How SEO is changing because of ChatGPT

2w Daniel Tannenbaum

How SEO is changing because of ChatGPT

When ChatGPT was introduced in 2022, it changed the internet. Today, we speak to some startups and experts to understand how ChatGPT is changing SEO R...

View article
Four hallmarks of a successful agent-client relationship

Collaboration Four hallmarks of a successful agent-client relationship

3w JoAnne Gritter

Four hallmarks of a successful agent-client relati...

The obvious yet not-so-obvious characteristics that foster trust and build stronger partnerships Read More...

View article
Winning at search: why vigilance and strategy alignment are necessary evils

Data-Driven Marketing Winning at search: why vigilance and strategy alignment are necessary evils

3w Prasanna Dhungel

Winning at search: why vigilance and strategy alig...

As brands and agencies struggle to prioritize visibility of ever-changing SERP features, here's how they can build effective, holistic search strategi...

View article
Examining how AI can improve customer-brand relationships

AI Examining how AI can improve customer-brand relationships

4w Andrea Sanchez

Examining how AI can improve customer-brand relati...

Learn how AI can help create engaging digital experiences by leveraging users' data, shared by a design strategist and UX researcher Read More...

View article
ChatGPT beyond the hype: How to use AI models for better email marketing

AI ChatGPT beyond the hype: How to use AI models for better email marketing

4w Kath Pay

ChatGPT beyond the hype: How to use AI models for ...

International bestselling author, Kath Pay examines ChatGPT's email marketing content capabilities. Read More...

View article
Marketing to the CFO

Leadership Marketing to the CFO

1m Tyrona Heath

Marketing to the CFO

The shift towards focusing on future revenue is an opportunity for marketers and finance teams to collaborate over agendas of business growth - how to...

View article
What role does page speed play for SEO?

SEO What role does page speed play for SEO?

2m DebugBear

What role does page speed play for SEO?

Page speed has been a ranking factor for a long time, but it has increased in importance over the last two years. Learn about Google’s Core Web Vitals...

View article
Ray-Ban and AEG's winning formula: Music festivals and data-driven branding

Brand experience Ray-Ban and AEG's winning formula: Music festivals and data-driven branding

3m Team ClickZ

Ray-Ban and AEG's winning formula: Music festivals...

How the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...

View article
Don’t invest in new marketing tech until you do this

Marketing Technology Don’t invest in new marketing tech until you do this

3m Courtney Trudeau

Don’t invest in new marketing tech until you do th...

In times of economic downturn and uncertainty, brand goals are shifting inward. A technology roadmap can be used to maximize tech investments and ensu...

View article
Digital CX built on good data

Data Digital CX built on good data

3m Mallory Green

Digital CX built on good data

How to lay the foundation for an improved customer experience across digital channels Read More...

View article
Brands, be mindful or be gone

Social Media Marketing Brands, be mindful or be gone

3m Adrienne Little

Brands, be mindful or be gone

A volatile world creates a consumer that switches more. Therefore, brands that focus on being clear, consistent and conscious will innovate more effec...

View article
Maximizing TikTok ads: A beginner's guide to effective TikTok campaigns and measurement

Ecommerce Maximizing TikTok ads: A beginner's guide to effective TikTok campaigns and measurement

3m Team ClickZ

Maximizing TikTok ads: A beginner's guide to effec...

How to set up ads and campaigns to gain a large and engaged audience on TikTok for optimum results for your brand Read More...

View article
Scaling ecommerce brands in 2023: Strategies and best practices

Strategy Scaling ecommerce brands in 2023: Strategies and best practices

3m Team ClickZ

Scaling ecommerce brands in 2023: Strategies and b...

Steps to prepare processes, including anticipating and accommodating for significant changes when scaling your ecommerce brand Read More...

View article
The power of audience-led approaches and data-driven insights

Analyzing Customer Data The power of audience-led approaches and data-driven insights

3m Dipti Kachru

The power of audience-led approaches and data-driv...

Businesses can deliver more value to their customers by taking a audience-led and data-driven approach in order to make informed decisions Read More...

View article
Dispelling myths and understanding realities of social impressions measurement

Ecommerce Dispelling myths and understanding realities of social impressions measurement

3m Jamie Bolton

Dispelling myths and understanding realities of so...

Smart ways to look beyond Facebook for customer acquisition amidst rising competition and costs Read More...

View article
What does performance marketing look like in 2023?

Industry Developments What does performance marketing look like in 2023?

3m Guy Sheetrit

What does performance marketing look like in 2023?

With performance marketing merging with brand marketing, the domain of performance marketing looks bright indeed for brands in 2023 and beyond Read Mo...

View article
What is marketing attribution and why you should care

Conversion & ROI What is marketing attribution and why you should care

3m Team ClickZ

What is marketing attribution and why you should c...

Marketing attribution, which should be used more and more, helps marketers figure out client interaction with their brand and which ones in particular...

View article
How are brands performing on TikTok and Snapchat?

Actionable Analysis How are brands performing on TikTok and Snapchat?

4m Jamie Bolton

How are brands performing on TikTok and Snapchat?

These newcomers in the landscape of paid social channels, are engaging exceptionally well with new audiences, forcing marketers to understand their pr...

View article
How brands should navigate their presence on Twitter in 2023

Industry Developments How brands should navigate their presence on Twitter in 2023

4m Ed East

How brands should navigate their presence on Twitt...

As 2023 brings an upheaval with Elon Musk's takeover, here are a few tips on how to navigate the platform for maximum returns Read More...

View article
Paid social measurement: navigating the challenges for ecommerce brands

Data-Driven Marketing Paid social measurement: navigating the challenges for ecommerce brands

4m Team ClickZ

Paid social measurement: navigating the challenges...

Effective social media measurement involves identifying key metrics relevant to the organization's objectives. Read More...

View article
Unveiling Meta's contribution to top-of-funnel relative ROAS

Digital Marketing Unveiling Meta's contribution to top-of-funnel relative ROAS

4m Jamie Bolton

Unveiling Meta's contribution to top-of-funnel rel...

According to a study by Fospha, Meta is the largest and only channel that can provide the necessary scale for most brands Read More...

View article
1 2 3