Are human-penned ads still better than AI?

AI Are human-penned ads still better than AI?

2d ClickZ News Staff

Are human-penned ads still better than AI?

As AI technologies continue to evolve, the synergy between human creativity and artificial intelligence will become increasingly important in crafting...

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Sora has upset the AI-image generation apple cart

Sora has upset the AI-image generation apple cart

2d ClickZ News Staff

Sora has upset the AI-image generation apple cart

With millions in funding secured, Sora signals where exponentially evolving AI aims to take visual media next. Ready to manifest visions at the speed ...

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Forbes Sets New Standard for Metaverse Experiences

Metaverse Forbes Sets New Standard for Metaverse Experiences

3d ClickZ News Staff

Forbes Sets New Standard for Metaverse Experiences

Forbes' venture into The Sandbox metaverse signifies a leap into the future, setting new standards for digital interactions and user engagement. Read ...

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Digital Marketing Institute Launches New Course to Bridge AI Skills Gap in the Industry

People and skills Digital Marketing Institute Launches New Course to Bridge AI Skills Gap in the Industry

3d Aaran Fronda

Digital Marketing Institute Launches New Course to...

The Digital Marketing Institute launches an AI in Digital Marketing course to address the AI skills gap in the industry, aiming to equip professionals...

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How to Create Impactful SEO Reports that Drive Business Success

SEO How to Create Impactful SEO Reports that Drive Business Success

4d ClickZ News Staff

How to Create Impactful SEO Reports that Drive Bus...

Wielding graphs and analytics has its place. But to truly capture executive attention in today’s impatient digital arena, we must step into the shoes ...

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What is holding back AI adoption in marketing?

AI What is holding back AI adoption in marketing?

4d ClickZ News Staff

What is holding back AI adoption in marketing?

Despite slow adoption, AI's potential in marketing is vast, offering personalized strategies and content creation. However, challenges include talent ...

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How Google's Search Generative Experience (SGE) is Reshaping SEO

SEO How Google's Search Generative Experience (SGE) is Reshaping SEO

5d ClickZ News Staff

How Google's Search Generative Experience (SGE) is...

As the search giant delves deeper into the realm of artificial intelligence (AI), it is clear that SGE will have a profound impact on the future of SE...

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Google's new search engine rollout in Europe: What you need to know

Google's new search engine rollout in Europe: What you need to know

5d ClickZ News Staff

Google's new search engine rollout in Europe: What...

Google's new search engine rollout in Europe is a response to the EU's Digital Markets Act, introducing features to enhance user experience and promot...

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Fospha’s Insights to Unlock eCommerce Growth in 2024

Marketing Fospha’s Insights to Unlock eCommerce Growth in 2024

6d Fospha Team

Fospha’s Insights to Unlock eCommerce Growth in 20...

In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report f...

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Why Marketers Need to Pay Attention to the EU's Greenwashing Crackdown

Why Marketers Need to Pay Attention to the EU's Greenwashing Crackdown

6d ClickZ News Staff

Why Marketers Need to Pay Attention to the EU's Gr...

Marketers need to be aware of the proposed directive's provisions and adapt their campaign strategies accordingly. Read More...

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Is Calling Out Rival Brands in Marketing Effective?

Advertising & Promotion Is Calling Out Rival Brands in Marketing Effective?

6d ClickZ News Staff

Is Calling Out Rival Brands in Marketing Effective...

While calling out rival brands in marketing can yield positive results, it is not a one-size-fits-all solution. There are limitations and potential dr...

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Snap Selects Fospha as Measurement Partner for Retail eCommerce

Analytics Snap Selects Fospha as Measurement Partner for Retail eCommerce

1w Fospha Team

Snap Selects Fospha as Measurement Partner for Ret...

Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this pa...

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Decoding TikTok's Best Practice Guide for Ad Campaign Optimization

Advertising & Promotion Decoding TikTok's Best Practice Guide for Ad Campaign Optimization

1w Aaran Fronda

Decoding TikTok's Best Practice Guide for Ad Campa...

TikTok's best practice guide offers advertisers insights on optimizing ad campaigns, including account structure, campaign setup, data connection, bud...

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Admiral Selects Google Cloud to Accelerate Innovative Customer Experiences

Customer experience Admiral Selects Google Cloud to Accelerate Innovative Customer Experiences

1w Rachael King

Admiral Selects Google Cloud to Accelerate Innovat...

The partnership will accelerate Admiral's transformation change strategy, promising superior customer experiences. Google Cloud’s data analytics capab...

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Nectar360 and The Trade Desk partner to bring retail media’s precision to the open internet

Omnichannel management Nectar360 and The Trade Desk partner to bring retail media’s precision to the open internet

1w ClickZ News Staff

Nectar360 and The Trade Desk partner to bring reta...

New partnership between innovators creates a digital powerhouse, opening up highly targeted omni channel campaigns that can be connected to online and...

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EU Rules in Favor of Apple and Microsoft, Balancing Innovation and Competition in Tech Industry

EU Rules in Favor of Apple and Microsoft, Balancing Innovation and Competition in Tech Industry

1w ClickZ News Staff

EU Rules in Favor of Apple and Microsoft, Balancin...

EU rules Apple's iMessage need not be interoperable with WhatsApp, and Microsoft's Bing escapes stricter control, marking a significant shift in tech ...

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Analyzing the Success of Michael's CeraVe Super Bowl Commercial

Advertising & Promotion Analyzing the Success of Michael's CeraVe Super Bowl Commercial

2w ClickZ News Staff

Analyzing the Success of Michael's CeraVe Super Bo...

The campaign became a testament to strategic promotional orchestration, amplifying awareness about CeraVe's dermatologist-developed products and endor...

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How Leading Brands Structure Social Media Success

Social Media How Leading Brands Structure Social Media Success

2w ClickZ News Staff

How Leading Brands Structure Social Media Success

Social media content calendars are crucial for businesses to plan, organize, and optimize their strategies, ensuring effective audience engagement and...

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Unlocking Consumer Engagement With GenAI-Powered Marketing

Unlocking Consumer Engagement With GenAI-Powered Marketing

2w ClickZ News Staff

Unlocking Consumer Engagement With GenAI-Powered M...

One of the key promises of GenAI is its ability to deliver personalized experiences that resonate with consumers’ unique preferences and journey...

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Cracking the Code of Buyer Psychology Through Categorization

Cracking the Code of Buyer Psychology Through Categorization

2w ClickZ News Staff

Cracking the Code of Buyer Psychology Through Cate...

Harnessing customer data can transform marketing strategies, enabling businesses to understand their customers, explore new markets, and optimize digi...

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You haven't switched to GA4? Better get a move on

Analytics You haven't switched to GA4? Better get a move on

2w ClickZ News Staff

You haven't switched to GA4? Better get a move on

In the rapidly evolving landscape of digital marketing, staying ahead of the curve is crucial. As technology advances and consumer behavior shifts, bu...

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Google re-brands chatbot to Gemini and launches new subscription

Google re-brands chatbot to Gemini and launches new subscription

2w ClickZ News Staff

Google re-brands chatbot to Gemini and launches ne...

Gemini is rolling out on Android and iOS phones in the US in English starting immediately, and will be fully available in the coming weeks, Read More...

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Words matter. Learning from BMW and MG's net-zero error

Words matter. Learning from BMW and MG's net-zero error

2w ClickZ News Staff

Words matter. Learning from BMW and MG's net-zero ...

When BMW and MG falsely advertised "zero emissions" cars, regulators roared "greenwashing," sounding an alarm for any hasty marketer missing key conte...

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Why SMS marketing should form a core part of your strategy

Mobile Why SMS marketing should form a core part of your strategy

2w ClickZ News Staff

Why SMS marketing should form a core part of your ...

Vibe's Mobile Insights Reports reveal the growing dominance of mobile devices, the importance of mobile apps, and the shift towards mobile-first strat...

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Why customer feedback should be any company's guiding compass

Customer experience Why customer feedback should be any company's guiding compass

2w ClickZ News Staff

Why customer feedback should be any company's guid...

Sourcing customer feedback is crucial for business growth, requiring careful planning, timing, audience selection, incentives, and a user-friendly pro...

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Marketo Filters Out the Bots: What Accurate Email Metrics Mean for Campaign Strategy

Email & Automation Marketo Filters Out the Bots: What Accurate Email Metrics Mean for Campaign Strategy

2w ClickZ News Staff

Marketo Filters Out the Bots: What Accurate Email ...

Marketo's January 2024 updates introduce email bot filters, a feature designed to identify bot activity, improving data accuracy for email marketing c...

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Brand 'I Dos': Unlocking Growth Through Partnerships

Brand 'I Dos': Unlocking Growth Through Partnerships

3w ClickZ News Staff

Brand 'I Dos': Unlocking Growth Through Partnershi...

Brand partnerships can amplify reach and drive growth, with success depending on strategic alignment, audience segmentation, and blending physical and...

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