Maximizing value marketing in unprecedented economic times

Strategy Maximizing value marketing in unprecedented economic times

1d Ahab Nimry

Maximizing value marketing in unprecedented econom...

While consumers face uncertainty, brands can stand out by prioritizing value and highlighting the positive impact of their products in their messaging...

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Preparing for smart targeting in the wake of Apple's ATT framework

Data management Preparing for smart targeting in the wake of Apple's ATT framework

1w Adrienne Rice

Preparing for smart targeting in the wake of Apple...

With Apple’s ATT privacy framework live and Google Sandbox forthcoming, marketers must create a new toolkit that delivers meaningful ads to users whil...

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Greenwashing won't wash: How brands should communicate their ESG strategy

Strategy Greenwashing won't wash: How brands should communicate their ESG strategy

1w Edward Coram James

Greenwashing won't wash: How brands should communi...

Amidst scandals from global brands, here's how marketing leaders need to communicate their approach to the climate crisis, and what brands must do to ...

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The shifting sands of macro advertising and where OOH fits in

Digital Advertising The shifting sands of macro advertising and where OOH fits in

1w Matthew O’Connor

The shifting sands of macro advertising and where ...

Why advertisers should pump the brakes on ineffective formats and give OOH a larger slot in their media mix during major shifts Read More...

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Why mobile friendly websites are more important than ever

Innovation Why mobile friendly websites are more important than ever

2w David Soffer

Why mobile friendly websites are more important th...

As the online marketing website space has become more competitive over the years, mobile friendly websites are imperative to a business's success Read...

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Maximize your video SEO in 2023: Proven strategies for success

SEO Maximize your video SEO in 2023: Proven strategies for success

2w Benjamin Broomfield

Maximize your video SEO in 2023: Proven strategies...

A fresh take on the best practices for video content, common SEO mistakes, the impact of video on a brand’s broader strategy, and more Read More...

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How Nickelodeon’s influencer families are creating benchmark-breaking content

Influencer Marketing How Nickelodeon’s influencer families are creating benchmark-breaking content

2w Benjamin Broomfield

How Nickelodeon’s influencer families are creating...

How the in-house influencer network is creating a dynamic community to empower zero-party content creation and delivering exceptional results Read Mor...

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How niche marketing can win customers from your competitors

Customer experience How niche marketing can win customers from your competitors

3w Benjamin Broomfield

How niche marketing can win customers from your co...

"Understand their purchase behavior, their values, and what they love about the brand. Learn why they buy from competitors to identify any areas missi...

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Why SurveyMonkey stepped away from traditional B2B creative

B2B Why SurveyMonkey stepped away from traditional B2B creative

3w Benjamin Broomfield

Why SurveyMonkey stepped away from traditional B2B...

"Stepping away from traditional B2B marketing creatives and strategies led to this campaign resonating with SurveyMonkey users, new and old." Read Mor...

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How analytics helps acquire more customers with less advertising

Analytics How analytics helps acquire more customers with less advertising

4w Akin Arikan

How analytics helps acquire more customers with le...

Despite shrinking ad budgets, marketers are on the hook to fuel their businesses by acquiring traffic. But how? Magic? Data and analytics are to the r...

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eCommerce advertising predictions for 2023

Analytics eCommerce advertising predictions for 2023

4w Jamie Bolton

eCommerce advertising predictions for 2023

How brands can leverage some of the key trends for 2023 to drive success in the ecommerce space Read More...

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How Meta lay-offs will impact social media marketing in 2023

Social How Meta lay-offs will impact social media marketing in 2023

4w Ed East

How Meta lay-offs will impact social media marketi...

Advertisers and brands will need to be patient with the metaverse. Brands may need to redirect or pause 2023 ad spend in the platform until it has bee...

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Twelve industry experts answer: What makes a great marketing leader?

Digital Leaders Twelve industry experts answer: What makes a great marketing leader?

1m Benjamin Broomfield

Twelve industry experts answer: What makes a great...

Whether you plan to spend the next twelve months breaking down siloes or building up a social media presence, now is the time to embrace shared learni...

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De-Positioning: The brand strategy mastered by Apple and Starbucks

Strategy De-Positioning: The brand strategy mastered by Apple and Starbucks

2m Todd Irwin

De-Positioning: The brand strategy mastered by App...

Once you’ve created a strong brand that works to position itself in the market by de-positioning the competition, your business will grow more efficie...

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Five of the best: What dominated ClickZ headlines in 2022?

Insights Five of the best: What dominated ClickZ headlines in 2022?

2m Benjamin Broomfield

Five of the best: What dominated ClickZ headlines ...

Editor Benjamin Broomfield looks at ClickZ's most popular case studies and thought leadership columns of 2022 Read More...

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How a Walgreens Boots Alliance digital incubator is innovating personalized customer experiences

Innovation How a Walgreens Boots Alliance digital incubator is innovating personalized customer experiences

2m Benjamin Broomfield

How a Walgreens Boots Alliance digital incubator i...

"With an incubator, you don't have to reinvent the wheel. It's about marrying your solution with the problem. And that solution doesn't have to be ove...

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Planning for the 2023 recession: why branding still matters and how marketers can get ready for challenges ahead

Recession Planning for the 2023 recession: why branding still matters and how marketers can get ready for challenges ahead

2m Matt Rhodes

Planning for the 2023 recession: why branding stil...

"Marketers often ignore CX in the recession literature - likely due to it not being a top marketing priority when we had the last great recession. How...

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The explosion of retail media: opportunities and challenges for brand marketers 

Marketing The explosion of retail media: opportunities and challenges for brand marketers 

2m Kari Smith

The explosion of retail media: opportunities and c...

The explosion of retail media and a shift in shopper trends over the past few years has pushed brands to increase their awareness of gaps in infrastru...

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Five ways advanced email testing can help you send better email

Email Five ways advanced email testing can help you send better email

2m Kath Pay

Five ways advanced email testing can help you send...

When done right, testing is a revenue driver for the email channel. Companies should consider it an investment, not an expense. Read More...

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Harness 2022's holiday marketing data strategy to win the next one's

Competition Harness 2022's holiday marketing data strategy to win the next one's

2m Ann Smarty

Harness 2022's holiday marketing data strategy to ...

Big-season marketing data can be hard to revive and reuse because it is quite ephemeral, here’s how to capture it Read More...

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How Warner Bros. Discovery is scaling email personalization

Personalization How Warner Bros. Discovery is scaling email personalization

2m Benjamin Broomfield

How Warner Bros. Discovery is scaling email person...

The world of digital streaming is vastly competitive. In a battle for customer attention, Warner Bros. Discovery has been on a journey to create email...

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Are you ready for zero-party data?

Data management Are you ready for zero-party data?

2m Tim Ringel

Are you ready for zero-party data?

In an era when consumers are increasingly demanding transparency and control over their info, brands need to get creative as the use of cookies contin...

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How Pandora’s out-of-home 3D billboard celebrated Black Music Month

Case Study How Pandora’s out-of-home 3D billboard celebrated Black Music Month

2m Benjamin Broomfield

How Pandora’s out-of-home 3D billboard celebrated ...

"It can be hard to quantify the true reach of an out-of-home activation like this. But we do know anamorphic 3d billboards that are blurring the line ...

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Seven digital marketing budget optimization tips for 2023

Marketing budget Seven digital marketing budget optimization tips for 2023

2m Neal Schaffer

Seven digital marketing budget optimization tips f...

Unless you have money to burn, digital marketing budget optimization should be a nonstop, kaizen process that you should always be implementing. Try t...

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The 3M levers advertisers can use to trigger positive behavior change

Advertising & Promotion The 3M levers advertisers can use to trigger positive behavior change

2m Mark DiMassimo

The 3M levers advertisers can use to trigger posit...

The cost of bad advertising, its link to consumer behavior, and how you can map and action these levers for positive results Read More...

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“Should’ve gone” to “I don’t go”: Specsavers' twist on its famous tagline

Brand awareness “Should’ve gone” to “I don’t go”: Specsavers' twist on its famous tagline

2m Benjamin Broomfield

“Should’ve gone” to “I don’t go”: Specsavers' twis...

“Starting with the subverted tagline gets people to stop and look. Everyone knows our usual tagline, and this message completely cuts through that. Bu...

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WATCH: Cutting marketing budgets during a recession is a bad idea

Content Marketing WATCH: Cutting marketing budgets during a recession is a bad idea

2m Liam Joyce

WATCH: Cutting marketing budgets during a recessio...

Many brand marketers and P&L owners are facing unprecedented challenges in the market, but now is not the time to cut those budgets Read More...

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