Proven Strategies for Scaling Your Brand with Fospha's Latest Insights
Case Study

Proven Strategies for Scaling Your Brand with Fospha's Latest Insights

1w Fospha Team

Proven Strategies for Scaling Your Brand with Fosp...

If you're looking to turbocharge your brand's growth, you're in the right place. Fospha, a leader in marketing measurement and analytics, has just rel...

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Unlocking Brand Growth: Strategies for B2B and E-commerce Marketers
Analytics

Unlocking Brand Growth: Strategies for B2B and E-commerce Marketers

2w Fospha Team

Unlocking Brand Growth: Strategies for B2B and E-c...

In today’s fast-paced digital landscape, scaling a brand effectively requires more than just an innovative product or service. For B2B and e-commerce ...

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Zoopla's AI-Driven Summer Marketing Campaign
AI

Zoopla's AI-Driven Summer Marketing Campaign

3w Priscilla Soedarpo

Zoopla's AI-Driven Summer Marketing Campaign

Zoopla is implementing a comprehensive marketing strategy, increasing its budget by 41% in 2024 to boost visibility and support estate agents. Emphasi...

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Aldi's Bold Campaign That Rivals Can't Match
Advertising & Promotion

Aldi's Bold Campaign That Rivals Can't Match

3w Priscilla Soedarpo

Aldi's Bold Campaign That Rivals Can't Match

Aldi has launched a new price matching campaign, positioning itself against competitors like Tesco, Sainsbury's, Asda, and Morrisons, by emphasizing t...

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5 Things to Consider Before Implementing Generative AI in Your Marketing Team
AI

5 Things to Consider Before Implementing Generative AI in Your Marketing Te...

3w Priscilla Soedarpo

5 Things to Consider Before Implementing Generativ...

Generative AI is rapidly becoming an integral part of marketing, offering the ability to create new content, automate decisions, and derive insights f...

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The Role of Marketers in Determining Pricing Power
Brand utility

The Role of Marketers in Determining Pricing Power

3w Priscilla Soedarpo

The Role of Marketers in Determining Pricing Power

Pricing power is a critical aspect of market strategy, enabling companies to raise prices without losing customers to competitors. It reflects a brand...

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Asda's Customer-Centric Rebranding Initiative
Agency Spotlight

Asda's Customer-Centric Rebranding Initiative

3w Priscilla Soedarpo

Asda's Customer-Centric Rebranding Initiative

Asda, a leading British supermarket, has undergone a comprehensive rebrand led by Havas London, introducing a new visual and corporate identity aimed ...

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Social Media's Impact on Career Advancement
People and skills

Social Media's Impact on Career Advancement

3w Priscilla Soedarpo

Social Media's Impact on Career Advancement

Social media is now crucial for marketing professionals, extending its impact from brand promotion to career development. Companies use social media t...

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The Critical Alliance Between CEOs and CMOs
Leadership

The Critical Alliance Between CEOs and CMOs

3w Priscilla Soedarpo

The Critical Alliance Between CEOs and CMOs

The corporate dynamic between a CEO and a CMO is crucial for a company's success, with the CMO's role becoming more strategic and complex. Alignment b...

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LinkedIn Leverages Whalar Group Expertise in Creator Marketing Partnership
Content Marketing

LinkedIn Leverages Whalar Group Expertise in Creator Marketing Partnership

3w Priscilla Soedarpo

LinkedIn Leverages Whalar Group Expertise in Creat...

LinkedIn has entered into a strategic partnership with Whalar Group, making it the first creator marketing partner on the platform. Whalar Group will ...

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The Impact of Google's Gemini AI Search Technology
AI

The Impact of Google's Gemini AI Search Technology

3w Priscilla Soedarpo

The Impact of Google's Gemini AI Search Technology

Google's Gemini AI represents a significant advancement in search technology, featuring multimodal understanding and integration with Google products,...

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Is In-Store Retail Media Already Part of Your Marketing Strategy?
Advertising & Promotion

Is In-Store Retail Media Already Part of Your Marketing Strategy?

4w Priscilla Soedarpo

Is In-Store Retail Media Already Part of Your Mark...

In-store retail media is transforming marketing with targeted advertising in shopping environments, as seen with Tesco's digital screens and data-driv...

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How to Use Intent Data to Grow Your Pipeline
Analyzing Customer Data

How to Use Intent Data to Grow Your Pipeline

4w Alison Murdock, Founder & Chief Marketer, Trusted CMO

How to Use Intent Data to Grow Your Pipeline

Alison Murdock, Founder & Chief Marketer at Trusted CMO, unpacks signals of buying intent in today's digital landscape to help B2B companies grow thei...

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Reddit's Digital Advertising Growth Plans
Advertising & Promotion

Reddit's Digital Advertising Growth Plans

4w Priscilla Soedarpo

Reddit's Digital Advertising Growth Plans

Reddit has been actively evolving its ad business to leverage its unique and engaged user communities, recognizing the platform's potential in the dig...

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OpenAI's new ChatGPT-4o
Advanced Email Marketing

OpenAI's new ChatGPT-4o

4w Priscilla Soedarpo

OpenAI's new ChatGPT-4o

OpenAI has introduced ChatGPT-4o (Omni), a cutting-edge AI model capable of understanding and generating content across multiple modalities such as vo...

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Warner Bros. Discovery Introduces Advanced Advertising on Max
Advertising & Promotion

Warner Bros. Discovery Introduces Advanced Advertising on Max

4w Priscilla Soedarpo

Warner Bros. Discovery Introduces Advanced Adverti...

Warner Bros. Discovery is transforming the digital advertising world with its innovative advanced advertising products for the Max streaming platform,...

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Gordon Ramsay's Role as Welch's Chief Fruit Officer
Content Marketing

Gordon Ramsay's Role as Welch's Chief Fruit Officer

4w Priscilla Soedarpo

Gordon Ramsay's Role as Welch's Chief Fruit Office...

Welch's Fruit Snacks launched their 'Wholly Fruit' campaign on May 14, 2024, spearheaded by the renowned chef Gordon Ramsay as their Chief Fruit Offic...

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Motorway's Strategic Marketing Overhaul
Digital Marketing

Motorway's Strategic Marketing Overhaul

4w ClickZ

Motorway's Strategic Marketing Overhaul

Motorway, a noteworthy player in the online car marketplace industry, is undergoing a significant marketing transformation, transitioning from relying...

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The Race for Gold in Olympic Advertising
Advertising & Promotion

The Race for Gold in Olympic Advertising

4w ClickZ

The Race for Gold in Olympic Advertising

The Olympic Games are not just a showcase of athletic talent but also a major opportunity for brands to reach a vast audience, align with Olympic valu...

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Samsung Launches Insights Planner for TV Campaigns
Advertising & Promotion

Samsung Launches Insights Planner for TV Campaigns

1m ClickZ

Samsung Launches Insights Planner for TV Campaigns

Samsung Ads UK has introduced the Insights Planner, a tool offering advanced connected TV (CTV) insights to aid UK clients and advertisers in planning...

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OpenAI's Leap into Search
AI

OpenAI's Leap into Search

1m ClickZ

OpenAI's Leap into Search

OpenAI has entered the digital search arena with ambitions to redefine the search experience by leveraging its AI prowess, particularly with ChatGPT, ...

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The Ehrenberg-Bass Institute's Scientific Marketing Findings
Data

The Ehrenberg-Bass Institute's Scientific Marketing Findings

1m Priscilla Soedarpo

The Ehrenberg-Bass Institute's Scientific Marketin...

The Ehrenberg-Bass Institute at the University of South Australia is a leading marketing research center. Under Byron Sharp's directorship, the instit...

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Meta's New Generative AI Tool for Marketers
AI & Automation

Meta's New Generative AI Tool for Marketers

1m Priscilla Soedarpo

Meta's New Generative AI Tool for Marketers

Meta has introduced a new generative AI tool on May 7, 2024. This tool, which allows for the generation of images and text that align with brand guide...

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McDonald's Supersizes Its Digital Marketing Strategy
More News

McDonald's Supersizes Its Digital Marketing Strategy

1m ClickZ

McDonald's Supersizes Its Digital Marketing Strate...

McDonald's is making a substantial investment in its digital marketing to stay at the forefront of the fast-food industry. The company is reallocating...

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The UK tops study as Europe's best country to work in SEO
Search

The UK tops study as Europe's best country to work in SEO

1m ClickZ

The UK tops study as Europe's best country to work...

The UK tops the study of the best European countries to work in SEO, with workers in the industry earning an average annual salary of €49,647. Read Mo...

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Should You Consider Rebranding?
Brand awareness

Should You Consider Rebranding?

1m Priscilla Soedarpo

Should You Consider Rebranding?

Rebranding is a critical strategy for businesses aiming to stay relevant amidst evolving products, market demands, and consumer perceptions, involving...

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When and How to Incorporate CMO Expertise into Your Brand
Fractional CMO

When and How to Incorporate CMO Expertise into Your Brand

1m Priscilla Soedarpo

When and How to Incorporate CMO Expertise into You...

The CMO role has evolved significantly, shifting from traditional marketing to a more strategic and digital focus. But when and how do you incorporate...

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