Navigating the Future of Affiliate Marketing
Influencer Marketing

Navigating the Future of Affiliate Marketing

2d Priscilla Soedarpo

Navigating the Future of Affiliate Marketing

Affiliate marketing, a vital component of the digital marketing realm, operates on a performance-based model where affiliates earn commissions by prom...

View article
What it Takes to Launch a Successful Inclusive Marketing Campaign
Inclusive marketing

What it Takes to Launch a Successful Inclusive Marketing Campaign

2d Priscilla Soedarpo

What it Takes to Launch a Successful Inclusive Mar...

Diversity marketing is a strategic approach that values and reflects the diverse cultures, values, and experiences of people across various demographi...

View article
Earth Month Feature: TALA's Marketing and Social Commerce Successes
Ecommerce

Earth Month Feature: TALA's Marketing and Social Commerce Successes

3d Priscilla Soedarpo

Earth Month Feature: TALA's Marketing and Social C...

TALA, founded by Grace Beverley, is revolutionising the activewear industry with a focus on sustainability and ethical practices. With plans to delve ...

View article
Get the latest analysis and reports delivered to your inbox daily
How Might the California Journalism Preservation Act affect Content Marketers?
Advertising & Promotion

How Might the California Journalism Preservation Act affect Content Markete...

3d Priscilla Soedarpo

How Might the California Journalism Preservation A...

The California Journalism Preservation Act is a proposed legislation aimed at addressing the financial struggles of the news industry by requiring dig...

View article
How MetaBanners are Transforming Digital Advertising
Advertising & Promotion

How MetaBanners are Transforming Digital Advertising

4d Priscilla Soedarpo

How MetaBanners are Transforming Digital Advertisi...

Meta AI Marketing Ltd. has introduced MetaBanners, a revolutionary digital advertising platform powered by Ads-Chain technology, poised to transform t...

View article
Is Scent Marketing Making a Comeback?
Acquisition

Is Scent Marketing Making a Comeback?

4d Priscilla Soedarpo

Is Scent Marketing Making a Comeback?

Scent marketing uses fragrance to influence consumer perceptions and behaviours in commercial settings, aiming to enhance brand value, encourage longe...

View article
Are Memecoins Disrupting Digital Marketing?
Blockchain

Are Memecoins Disrupting Digital Marketing?

5d Priscilla Soedarpo

Are Memecoins Disrupting Digital Marketing?

The success of Memecoins is propelled by user-generated content, with communities playing a pivotal role in their promotion through meme creation and ...

View article
The Rise of Nostalgia Marketing
Customer insights

The Rise of Nostalgia Marketing

5d Priscilla Soedarpo

The Rise of Nostalgia Marketing

Social media plays a crucial role in this marketing strategy by acting as a digital time capsule that allows for the sharing and celebrating of collec...

View article
The Evolution and Impact of Customer Loyalty Programs
Customer behaviour

The Evolution and Impact of Customer Loyalty Programs

6d Priscilla Soedarpo

The Evolution and Impact of Customer Loyalty Progr...

Loyalty programs, pivotal to customer engagement, have evolved from simple punch cards to sophisticated, tiered systems offering diverse perks and rew...

View article
Harnessing WhatsApp in your Digital Marketing Strategy
Advertising & Promotion

Harnessing WhatsApp in your Digital Marketing Strategy

6d Priscilla Soedarpo

Harnessing WhatsApp in your Digital Marketing Stra...

WhatsApp Marketing emerges as a powerful strategy in digital marketing, leveraging over 2 billion users to offer businesses a direct line of communica...

View article
How to Use Linguistic Relativity to Achieve Global Marketing Success
B2C

How to Use Linguistic Relativity to Achieve Global Marketing Success

1w ClickZ News Staff

How to Use Linguistic Relativity to Achieve Global...

Understanding the relationship between language and thought is crucial for successful global marketing campaigns. Marketers should consider delving in...

View article
WPP and Google Cloud Forge a Revolutionary Partnership in Marketing
AI

WPP and Google Cloud Forge a Revolutionary Partnership in Marketing

1w ClickZ News Staff

WPP and Google Cloud Forge a Revolutionary Partner...

WPP, a global leader in creative transformation, has partnered with Google Cloud to integrate Google's GenAI capabilities into WPP's marketing operati...

View article
How Attention Metrics are Redefining Success in Digital Marketing
Conversion & ROI

How Attention Metrics are Redefining Success in Digital Marketing

1w ClickZ News Staff

How Attention Metrics are Redefining Success in Di...

The digital marketing landscape is experiencing a transformative shift from traditional metrics like impressions and viewability to attention-based me...

View article
AI-Generated Content Labeling in Social Media: What this Means for Marketers
AI & Automation

AI-Generated Content Labeling in Social Media: What this Means for Marketer...

1w ClickZ News Staff

AI-Generated Content Labeling in Social Media: Wha...

New mandates on AI-generated content disclosures are setting new standards for transparency in social media platforms. Currently, social media platfor...

View article
Navigating the Marketing Maze with Fractional CMOs
Fractional CMO

Navigating the Marketing Maze with Fractional CMOs

2w ClickZ News Staff

Navigating the Marketing Maze with Fractional CMOs

The concept of Fractional Chief Marketing Officers (CMOs) is becoming increasingly popular in the modern marketing landscape, offering businesses, esp...

View article
Maximizing Impact: The Power of LinkedIn Newsletters
Community Management

Maximizing Impact: The Power of LinkedIn Newsletters

2w ClickZ News Staff

Maximizing Impact: The Power of LinkedIn Newslette...

LinkedIn Newsletters have emerged as a vital tool for professionals and brands to engage more meaningfully with their audience, offering a platform fo...

View article
Revolutionizing Digital Advertising: How Chase Bank is Changing the Game with Financial Data
Actionable Analysis

Revolutionizing Digital Advertising: How Chase Bank is Changing the Game wi...

2w ClickZ News Staff

Revolutionizing Digital Advertising: How Chase Ban...

Chase Bank introduces Chase Media Solutions, leveraging its vast financial data to pioneer precision-targeted advertising, offering marketers direct a...

View article
TikTok Challenges Instagram's Reign with the Launch of TikTok Photos
Customer Marketing

TikTok Challenges Instagram's Reign with the Launch of TikTok Photos

2w ClickZ News Staff

TikTok Challenges Instagram's Reign with the Launc...

In the dynamic arena of social media, TikTok takes a groundbreaking stride beyond its short-form video roots to challenge Instagram in photo sharing, ...

View article
Alphabet's Strategic Leap: Aiming to Reshape Digital Marketing with a $35 Billion HubSpot Acquisition
Collaboration

Alphabet's Strategic Leap: Aiming to Reshape Digital Marketing with a $35 B...

2w ClickZ News Staff

Alphabet's Strategic Leap: Aiming to Reshape Digit...

Alphabet's potential $35 billion acquisition of HubSpot could reshape digital marketing and CRM, offering enhanced capabilities in data analytics and ...

View article
How a $600 Startup Inked Its Way into Walmart and Shark Tank's Heart
Case Study

How a $600 Startup Inked Its Way into Walmart and Shark Tank's Heart

2w ClickZ News Staff

How a $600 Startup Inked Its Way into Walmart and ...

Mad Rabbit, founded by Oliver Zak and Selom Agbitor began in 2019 with a $600 investment. After raising $3m through e-commerce sales within 2 years, t...

View article
Will Generation Alpha redefine marketing for consumers?
Strategy

Will Generation Alpha redefine marketing for consumers?

2w ClickZ News Staff

Will Generation Alpha redefine marketing for consu...

As Generation Alpha emerges with unparalleled digital prowess and skepticism towards traditional marketing, companies must revolutionize their strateg...

View article
Marketers Struggling to Utilize Customer Data for Personalization Amid Privacy Changes
Analytics

Marketers Struggling to Utilize Customer Data for Personalization Amid Priv...

2w ClickZ News Staff

Marketers Struggling to Utilize Customer Data for ...

Acoustic’s commissioned study finds 75% of marketers say collecting real-time experience data is critical to the business, but less than half are curr...

View article
How to Choose the Right Email Marketing Platform for Your Business
Email

How to Choose the Right Email Marketing Platform for Your Business

2w ClickZ News Staff

How to Choose the Right Email Marketing Platform f...

Email marketing remains essential for businesses to nurture leads, enhance customer engagement, and boost sales, with numerous platforms offering dive...

View article
Cision and Reddit Forge Expanded Partnership
Case Study

Cision and Reddit Forge Expanded Partnership

2w ClickZ News Staff

Cision and Reddit Forge Expanded Partnership

Cision, a global leader in consumer and media intelligence solutions, and Reddit, an online community hub, have announced an expanded partnership to h...

View article
GDPR compliance in 2024: Navigating the tightrope of data privacy in marketing
More News

GDPR compliance in 2024: Navigating the tightrope of data privacy in market...

3w ClickZ News Staff

GDPR compliance in 2024: Navigating the tightrope ...

GDPR, enacted in 2018, has transformed data handling in marketing, emphasizing privacy and compliance. As 2024 approaches, marketers face challenges i...

View article
Consumers can recognise AI content, the challenge now is how to AI authentic
More News

Consumers can recognise AI content, the challenge now is how to AI authenti...

3w ClickZ News Staff

Consumers can recognise AI content, the challenge ...

Millennials (aged 25-34) were the most successful at spotting non-human content, aligning with the age of consumers most likely to use AI when creatin...

View article
Plot Twist! When the CEO Met the CMO
Strategy

Plot Twist! When the CEO Met the CMO

3w ClickZ News Staff

Plot Twist! When the CEO Met the CMO

Dive into the heart of corporate synergy with ClickZ's new report that uncovers the secret sauce behind the most successful CEO-CMO partnerships and h...

View article
1 2 3