The Importance of Multi-Touch Attribution in eCommerce Marketing

Strategy The Importance of Multi-Touch Attribution in eCommerce Marketing

1w Fospha

The Importance of Multi-Touch Attribution in eComm...

In today’s fast-paced digital landscape, eCommerce marketing stands as a colossal challenge as well as an opportunity for marketers, ad agencies...

View article
The Power of Snapchat's 7/0 Optimisation Window

More News The Power of Snapchat's 7/0 Optimisation Window

1w Fospha

The Power of Snapchat's 7/0 Optimisation Window

In the dynamic landscape of digital marketing, Snapchat's innovative 7/0 optimisation window is redefining the game, but how does this impact you as a...

View article
GA4: The Game-Changer in Ecommerce Analytics

Marketing GA4: The Game-Changer in Ecommerce Analytics

3w Fospha

GA4: The Game-Changer in Ecommerce Analytics

Google Analytics has long been the cornerstone of website analytics, and the introduction of Google Analytics 4 (GA4) brings forth a new era in digita...

View article
Get the latest analysis and reports delivered to your inbox daily
Harnessing the Power of Meta's Advantage+ Campaigns

More News Harnessing the Power of Meta's Advantage+ Campaigns

3w Fospha

Harnessing the Power of Meta's Advantage+ Campaign...

In today’s fast-paced digital marketplace, staying ahead of the curve is not just a goal, it’s a necessity. Meta’s latest offering, ...

View article
Black Friday & Cyber Monday: A Goldmine for E-Commerce Marketers

More News Black Friday & Cyber Monday: A Goldmine for E-Commerce Marketers

4w Fospha

Black Friday & Cyber Monday: A Goldmine for E-Comm...

Historically, the day after Thanksgiving, known as Black Friday, marked the beginning of America’s Christmas shopping season. The origins of the...

View article
New Report Reveals Strategies for Maximising Performance During Black Friday Cyber Monday Season

More News New Report Reveals Strategies for Maximising Performance During Black Friday Cyber Monday Season

1m Fospha

New Report Reveals Strategies for Maximising Perfo...

[London, 3 November 2023] – Black Friday Cyber Monday (BFCM) is a pivotal event in the eCommerce calendar. Fospha’s comprehensive report provide...

View article
How to use content to build authority in your niche

Marketing How to use content to build authority in your niche

2m Daniel Tannenbaum

How to use content to build authority in your nich...

As Google continues to update its algorithms, the use of content has never been more crucial, and this article explains how you can use it to build au...

View article
Identity-led media: the best path forward in a changing world

Digital Marketing Identity-led media: the best path forward in a changing world

3m Emily Anthony

Identity-led media: the best path forward in a cha...

Discover how embracing identity-driven media can pave the way for a brighter future in our ever-evolving global landscape Read More...

View article
From home to out-of-home, understanding the evolution of voice usage

Voice search From home to out-of-home, understanding the evolution of voice usage

4m Nitin Dhamelia

From home to out-of-home, understanding the evolut...

As voice technology extends beyond the home we explore its growing usage in public settings and the implications for brands and customer experiences R...

View article
Seven latest marketplace updates you should know

Actionable Analysis Seven latest marketplace updates you should know

5m Team ClickZ

Seven latest marketplace updates you should know

A column to stay on top of major marketplace updates, facts, and actionable advice to inform strategy Read More...

View article
Voice search consumer trends: D2C brands, are you listening?

Voice search Voice search consumer trends: D2C brands, are you listening?

5m Nitin Dhamelia

Voice search consumer trends: D2C brands, are you ...

Unpack insights and tap into the power of voice SEO (VSEO) for your digital marketing strategy with this roadmap Read More...

View article
Transforming the B2B2C model: Stanley Black & Decker's journey

Case Study Transforming the B2B2C model: Stanley Black & Decker's journey

5m Team ClickZ

Transforming the B2B2C model: Stanley Black & Deck...

Shifting from a B2B to B2C model is a mammoth undertaking, here is how CDP implementation enabled Stanley Black & Decker to understand user engagement...

View article
ClickZ Data and Data Privacy Round-up Analysis: June Edition

Actionable Analysis ClickZ Data and Data Privacy Round-up Analysis: June Edition

5m Team ClickZ

ClickZ Data and Data Privacy Round-up Analysis: Ju...

A monthly column to stay on top of major platform updates, facts, and actionable advice to inform strategy Read More...

View article
ClickZ Social and Search Round-up Analysis: June Edition

Actionable Analysis ClickZ Social and Search Round-up Analysis: June Edition

5m Team ClickZ

ClickZ Social and Search Round-up Analysis: June E...

A monthly column to stay on top of major platform updates, facts, and actionable advice to inform strategy Read More...

View article
A blueprint to selecting visuals that boost SEO in a TikTok-centric world

Strategy A blueprint to selecting visuals that boost SEO in a TikTok-centric world

5m Matthew O'Such

A blueprint to selecting visuals that boost SEO in...

Marketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...

View article
Future of marketing: will generative AI mean everything or nothing?

Artificial intelligence Future of marketing: will generative AI mean everything or nothing?

5m Peter Rice

Future of marketing: will generative AI mean every...

If 2022 was the breakout, 2023 is about breaking in and navigating real-time challenges, here is a roadmap to help you strategize Read More...

View article
B2B advertising doesn’t need to be boring: why creativity is a key driver of profitability

Advertising & Promotion B2B advertising doesn’t need to be boring: why creativity is a key driver of profitability

6m Tyrona Heath

B2B advertising doesn’t need to be boring: why cre...

Ahead of the Cannes Lions Awards, which includes a Creative B2B Lion, we caught up with Tyrona Heath, Director at the B2B Institute, to discuss the va...

View article
Google, GA4, and the rising importance of data analytics

Analytics Google, GA4, and the rising importance of data analytics

6m Jim Yu

Google, GA4, and the rising importance of data ana...

As the amount of data on the web grows at an unprecedented level, the role of analytics has never been so vital Read More...

View article
Is ecommerce blogging still worth the investment?

Ecommerce Is ecommerce blogging still worth the investment?

6m Ann Smarty

Is ecommerce blogging still worth the investment?

The answer is "yes!" - here is how to do it right to engage, inform, and acquire new customers Read More...

View article
Five levers of a successful B2B influencer marketing strategy

Content Marketing Five levers of a successful B2B influencer marketing strategy

6m Tatum Van Andel

Five levers of a successful B2B influencer marketi...

Understand the value add for your brand and learn practical tips to design a campaign by identifying and engaging influencers for long-term success Re...

View article
Four principles for finding success in digital commerce marketplaces

Four principles for finding success in digital commerce marketplaces

6m Paul Lynch & Kalpan Vyas

Four principles for finding success in digital com...

Launching a digital marketplace has become a popular strategy for B2B and B2C brands alike. While marketplace businesses grew at double the pace of tr...

View article
The secrets to getting the best SEO traffic without even ranking

SEO The secrets to getting the best SEO traffic without even ranking

6m Daniel Tannenbaum

The secrets to getting the best SEO traffic withou...

Did you know that there are ways to get to the top of Google without ranking your own site? You can still get lots of good organic traffic using alter...

View article
Confront the fear and embrace the power of control of AI

AI Confront the fear and embrace the power of control of AI

6m Peter Prodromou

Confront the fear and embrace the power of control...

It doesn’t kill us – it makes us stronger Read More...

View article
How SEO is changing because of ChatGPT

SEO How SEO is changing because of ChatGPT

6m Daniel Tannenbaum

How SEO is changing because of ChatGPT

When ChatGPT was introduced in 2022, it changed the internet. Today, we speak to some startups and experts to understand how ChatGPT is changing SEO R...

View article
Four hallmarks of a successful agent-client relationship

Collaboration Four hallmarks of a successful agent-client relationship

6m JoAnne Gritter

Four hallmarks of a successful agent-client relati...

The obvious yet not-so-obvious characteristics that foster trust and build stronger partnerships Read More...

View article
Winning at search: why vigilance and strategy alignment are necessary evils

Data-Driven Marketing Winning at search: why vigilance and strategy alignment are necessary evils

6m Prasanna Dhungel

Winning at search: why vigilance and strategy alig...

As brands and agencies struggle to prioritize visibility of ever-changing SERP features, here's how they can build effective, holistic search strategi...

View article
Examining how AI can improve customer-brand relationships

AI Examining how AI can improve customer-brand relationships

6m Andrea Sanchez

Examining how AI can improve customer-brand relati...

Learn how AI can help create engaging digital experiences by leveraging users' data, shared by a design strategist and UX researcher Read More...

View article
1 2 3