Forging customer connections through a strong brand voice

B2B Forging customer connections through a strong brand voice

1w Michael Collins

Forging customer connections through a strong bran...

CFA Institute's CMO discusses four aspects needed to build credibility and win trust Read More...

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The power of audio branding with Uli Reese, Global CMO at amp

Brand awareness The power of audio branding with Uli Reese, Global CMO at amp

2w Kamaljeet Kalsi

The power of audio branding with Uli Reese, Global...

Key factors CMOs need to know and consider for a successful strategy Read More...

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Engaging your customers through 'ignite moments'

Content & Experience Engaging your customers through 'ignite moments'

3w Elizabeth Roscoe

Engaging your customers through 'ignite moments'

A view. A glance. A pause. That flash of time where I have your attention and you have mine. As we all move quickly in an evergrowing digital world, t...

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Four big marketing lessons from small businesses

Content Four big marketing lessons from small businesses

3w Melanie Deziel

Four big marketing lessons from small businesses

How global brands can optimize their marketing by observing what’s working for small and independently owned businesses Read More...

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Seven tips to improve customer acquisition and retention

Acquisition Seven tips to improve customer acquisition and retention

4w Matt Rogers

Seven tips to improve customer acquisition and ret...

30-second summary: Long term customer retention is critical but it has an operational growth ceiling Successful customer acquisition has no limits and...

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How Wells Fargo’s marketing operations went from alienated to aligned

B2C How Wells Fargo’s marketing operations went from alienated to aligned

4w Kamaljeet Kalsi

How Wells Fargo’s marketing operations went from a...

When too much technology is your road blocker, how do you tackle marketing transformation?  Read More...

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Why Wordle is winning

Campaigns Why Wordle is winning

1m Elizabeth Roscoe

Why Wordle is winning

Are you playing Wordle? Millions around the world have caught on to this viral sensation of a game. The goal of Wordle is simple- figure out a 5-lette...

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How marketers can use weather data as a strategic tailwind

Advertising & Promotion How marketers can use weather data as a strategic tailwind

1m Lauren Lee

How marketers can use weather data as a strategic ...

The solution is literally all around us, here's how you can mitigate risk, align messaging, reduce media spend wastage, and drive growth - all while b...

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Five senior marketing roles that will dictate brand success in 2022

Digital Leaders Five senior marketing roles that will dictate brand success in 2022

2m Michael Collins

Five senior marketing roles that will dictate bran...

Does your brand have a league carved out and in line with consumer expectations? Read More...

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Building a bulletproof 'digital center of excellence' with Ericsson's marketing director

Collaboration Building a bulletproof 'digital center of excellence' with Ericsson's marketing director

2m Elizabeth Roscoe

Building a bulletproof 'digital center of excellen...

30-second summary: A digital center of excellence is, at its core, all about people. The centers can take on many forms depending on the size and need...

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Three trends to watch in 2022

Digital Leaders Three trends to watch in 2022

2m Nicola Mendelsohn CBE

Three trends to watch in 2022

Nicola Mendelsohn CBE, VP Global Business Group at Meta outlines brand-side priorities that will shape the digital and marketing arena Read More...

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Future-proofing 2022 strategies: four things marketers need to know

Digital Advertising Future-proofing 2022 strategies: four things marketers need to know

2m Abhishek Shrivastava

Future-proofing 2022 strategies: four things marke...

How to navigate "The Great Reshuffle", a privacy-led industry, and other changes on the horizon Read More...

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ClickZ's 5 most popular articles of 2021

Digital Marketing ClickZ's 5 most popular articles of 2021

3m Elizabeth Roscoe

ClickZ's 5 most popular articles of 2021

2021 is quickly coming to a close and what a year it has been. The pandemic has continued to affect all aspects of our lives, from work to play. The m...

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CMO's five key learnings from 2021

Digital Marketing CMO's five key learnings from 2021

3m Michael Collins

CMO's five key learnings from 2021

How you can balance business as (un)usual like a true leader Read More...

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How to enter the evergreen mindset for successful content

Content How to enter the evergreen mindset for successful content

3m Toby Dean

How to enter the evergreen mindset for successful ...

30-second summary: Evergreen content is content that remains relevant for months and years after it has been published. This is key to developing pass...

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Augmented Reality ‘Cheetle’ Detector: Frito-Lay and Cheetos Super Bowl campaign turns to (orange) dust

AR & VR Augmented Reality ‘Cheetle’ Detector: Frito-Lay and Cheetos Super Bowl campaign turns to (orange) dust

3m Elizabeth Roscoe

Augmented Reality ‘Cheetle’ Detector: Frito-Lay an...

30-second summary: How augmented reality was incorporated into an award-winning marketing campaign with Frito-Lay and Cheetos. Close collaboration wit...

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New data sets will help marketers break their cookie addiction

Advertising & Promotion New data sets will help marketers break their cookie addiction

3m Jeremy Hlavacek

New data sets will help marketers break their cook...

Here's how AI and alternative sources can make brands and marketers stop worrying about the eventual crumbling and focus on delivering value Read More...

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"Why should I budget for SEO?"

Digital Marketing "Why should I budget for SEO?"

3m Victorious

"Why should I budget for SEO?"

Allocating capital for SEO offers strong ROI, but how do you measure ROI and ensure you're investing enough? Read More...

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The making of a strong first-party data brand

Advertising & Promotion The making of a strong first-party data brand

3m Luis Navarrete Gómez

The making of a strong first-party data brand

How to get the strategy, technology, and value of change right Read More...

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Finger lickin’... bad?

Advertising & Promotion Finger lickin’... bad?

3m Gareth Platt

Finger lickin’... bad?

How KFC turned threat into opportunity by suspending its iconic slogan Read More...

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Generation novel: How to market to the new post-pandemic customer

Customer insights Generation novel: How to market to the new post-pandemic customer

3m Elizabeth Roscoe

Generation novel: How to market to the new post-pa...

30-second summary: Customer needs have changed as a result of the pandemic and so must the ways of marketing to them Digital empathy is key to informi...

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Brand-agency partnership: the chicken and egg dilemma

Advertising & Promotion Brand-agency partnership: the chicken and egg dilemma

3m Bruno Gralpois

Brand-agency partnership: the chicken and egg dile...

When clients take responsibility for setting agencies up for success, they see lower fail rates and stronger performance Read More...

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Five ways brands can spark Q4 (and 2022) with influencer marketing

Digital Marketing Five ways brands can spark Q4 (and 2022) with influencer marketing

4m Neal Schaffer

Five ways brands can spark Q4 (and 2022) with infl...

Engage and convert your audience with a strategic mix of the right platforms and your biggest assets - brand ambassadors, employees, and content creat...

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Aligning your agency roster to your advertising model

Advertising & Promotion Aligning your agency roster to your advertising model

4m Bruno Gralpois

Aligning your agency roster to your advertising mo...

An agency model is only as good as the advertiser’s ability to strategically manage the roster and operationalize it Read More...

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No man's land: Womble Bond Dickinson bridges the gap between digital marketing and business development

Case Study No man's land: Womble Bond Dickinson bridges the gap between digital marketing and business development

4m Elizabeth Roscoe

No man's land: Womble Bond Dickinson bridges the g...

30-second summary: Focusing on UX and centralizing experiences leads to significant increases in web traffic. Stakeholder involvement at all levels, a...

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Pin down your holiday season strategy like a boss

Customer behaviour Pin down your holiday season strategy like a boss

4m Jenna Landi

Pin down your holiday season strategy like a boss

Jenna Landi, Head of Brand Insights at Pinterest unpacks consumer insights, trends, and the marketing essentials Read More...

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The digital marketing experience of a 250+ year old global luxury brand

Customer experience The digital marketing experience of a 250+ year old global luxury brand

4m Samantha Margolis

The digital marketing experience of a 250+ year ol...

How to explain what we do to those who don’t get it? Read More...

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