Boom or bust – Commerce strategies for navigating a global pandemic

Digital Marketing Boom or bust – Commerce strategies for navigating a global pandemic

4h Charles Nicholls
In defence of the buyer persona

Data-Driven Marketing In defence of the buyer persona

4h Sabri Suby
Cardlytics’ spend report shows consumer spending beginning to recover

Data-Driven Marketing Cardlytics’ spend report shows consumer spending beginning to recover

1d Jacqueline Dooley
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Communication is key: Stay close to customers today to stay relevant tomorrow

Digital Marketing Communication is key: Stay close to customers today to stay relevant tomorrow

1d Simon Glass
True confessions of a CMO, part 3: Marketing sourced pipeline is bogus

Digital Marketing True confessions of a CMO, part 3: Marketing sourced pipeline is bogus

2d Latane Conant
Chaotic communication: COVID-19 is rewriting our cultural rules of connection

Digital Marketing Chaotic communication: COVID-19 is rewriting our cultural rules of connection

2d Megan Routh
3 keys for navigating COVID-19 from a CMO who survived the great recession

Digital Marketing 3 keys for navigating COVID-19 from a CMO who survived the great recession

5d Dan Frohnen
A guide to the changing role of the modern CMOs

Digital Leaders A guide to the changing role of the modern CMOs

5d Jacqueline Dooley
Emotional AI platform reveals that smiles are down 32% due to COVID-19

AI & Automation Emotional AI platform reveals that smiles are down 32% due to COVID-19

6d Jacqueline Dooley
How ecommerce brands can optimize advertising in a recession

Digital Advertising How ecommerce brands can optimize advertising in a recession

6d Jason Roussos
The impact of native advertising across the consumer journey

Content Marketing The impact of native advertising across the consumer journey

1w Tereza Litsa
How publishers can adapt in times of COVID-19

Digital Advertising How publishers can adapt in times of COVID-19

1w Shrikant R Kale
How consumers’ attitudes to advertising changed since COVID-19

Digital Advertising How consumers’ attitudes to advertising changed since COVID-19

1w Tereza Litsa
New browser policies shift the value to offline data

Analyzing Customer Data New browser policies shift the value to offline data

1w Chris Morse
Q&A with Joyce Kim, Chief Digital and Marketing Officer at Arm

Digital Leaders Q&A with Joyce Kim, Chief Digital and Marketing Officer at Arm

1w Jacqueline Dooley
MTA is dead: Why marketers should adopt an agile marketing strategies

Data & Analytics MTA is dead: Why marketers should adopt an agile marketing strategies

1w Matt Voda
Key insights: Agile marketing adoption, when data doesn’t sing with CX, opportunities lost, ecommerce rises again

Digital Marketing Key insights: Agile marketing adoption, when data doesn’t sing with CX, opportunities lost, ecommerce rises again

2w Kamaljeet Kalsi
How Cheetah Loyalty helped Donatos Pizza reach nearly a million sign ups in under two years

Case Study How Cheetah Loyalty helped Donatos Pizza reach nearly a million sign ups in under two years

2w Jacqueline Dooley
The times, they are e-changin': How re-engagement has become more valuable during COVID-19

Digital Advertising The times, they are e-changin': How re-engagement has become more valuable during COVID-19

2w Omri Argaman
OTT in the time of COVID-19: Using social to drive adoption

Content Marketing OTT in the time of COVID-19: Using social to drive adoption

2w Ting Zheng
Why a pandemic is the perfect time to launch a new product

Digital Marketing Why a pandemic is the perfect time to launch a new product

2w Sabri Suby
Major trends direct-to-consumer (DTC) brands should act on now

Digital Marketing Major trends direct-to-consumer (DTC) brands should act on now

2w Daniella Harkins
Marketing after the coronavirus pandemic

Data-Driven Marketing Marketing after the coronavirus pandemic

2w Ashley Schweigert
How to increase market share in the uncertain times of COVID-19

Digital Advertising How to increase market share in the uncertain times of COVID-19

2w Lana Busignani
2020 is the tipping point for sales enablement

Digital Marketing 2020 is the tipping point for sales enablement

2w Louis Jonckheere
Marketers' playbook for recovering from COVID-19

Digital Marketing Marketers' playbook for recovering from COVID-19

2w Jon Schulz
Get innovation back on track: Why your company should build a “concept car”

Analyzing Customer Data Get innovation back on track: Why your company should build a “concept car”

2w Kevin Mann
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