Are you ready for zero-party data?

Data management Are you ready for zero-party data?

20h Tim Ringel

Are you ready for zero-party data?

In an era when consumers are increasingly demanding transparency and control over their info, brands need to get creative as the use of cookies contin...

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How Pandora’s out-of-home 3D billboard celebrated Black Music Month

Case Study How Pandora’s out-of-home 3D billboard celebrated Black Music Month

5d Benjamin Broomfield

How Pandora’s out-of-home 3D billboard celebrated ...

"It can be hard to quantify the true reach of an out-of-home activation like this. But we do know anamorphic 3d billboards that are blurring the line ...

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Seven digital marketing budget optimization tips for 2023

Marketing budget Seven digital marketing budget optimization tips for 2023

1w Neal Schaffer

Seven digital marketing budget optimization tips f...

Unless you have money to burn, digital marketing budget optimization should be a nonstop, kaizen process that you should always be implementing. Try t...

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The 3M levers advertisers can use to trigger positive behavior change

Advertising & Promotion The 3M levers advertisers can use to trigger positive behavior change

2w Mark DiMassimo

The 3M levers advertisers can use to trigger posit...

The cost of bad advertising, its link to consumer behavior, and how you can map and action these levers for positive results Read More...

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“Should’ve gone” to “I don’t go”: Specsavers' twist on its famous tagline

Brand awareness “Should’ve gone” to “I don’t go”: Specsavers' twist on its famous tagline

2w Benjamin Broomfield

“Should’ve gone” to “I don’t go”: Specsavers' twis...

“Starting with the subverted tagline gets people to stop and look. Everyone knows our usual tagline, and this message completely cuts through that. Bu...

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WATCH: Cutting marketing budgets during a recession is a bad idea

Content Marketing WATCH: Cutting marketing budgets during a recession is a bad idea

2w Liam Joyce

WATCH: Cutting marketing budgets during a recessio...

Many brand marketers and P&L owners are facing unprecedented challenges in the market, but now is not the time to cut those budgets Read More...

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The cash flow funnel: A new B2B marketing funnel that is customer and finance-centric

B2B The cash flow funnel: A new B2B marketing funnel that is customer and finance-centric

2w Ty Heath and Benjamin Broomfield

The cash flow funnel: A new B2B marketing funnel t...

Ty Heath, Director of Market Engagement, The B2B Institute at LinkedIn, presents a new marketing funnel - 'The Cash Flow Funnel' - and the concept of...

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Measuring metaverse success without traditional identity resolution capabilities

Metaverse Measuring metaverse success without traditional identity resolution capabilities

2w Jason Alan Snyder

Measuring metaverse success without traditional id...

The metaverse allows users to express their personality completely separately from their identity. This creates a challenge for marketers who aim to m...

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How Desperados turned dance steps into DE&I donations

Inclusive marketing How Desperados turned dance steps into DE&I donations

3w Benjamin Broomfield

How Desperados turned dance steps into DE&I donati...

"The party scene is consumed by younger people who are exploring, experimenting and having fun with parties. This generation is incredibly open to tec...

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Overcoming Web3 skepticism to reap early adopter rewards

Web3 Overcoming Web3 skepticism to reap early adopter rewards

3w Benjamin Broomfield

Overcoming Web3 skepticism to reap early adopter r...

Tech for Good advocate Donnovan Andrews addresses Web3 champions and critics alike in this Q&A, covering the benefits (and responsibilities) for early...

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Navigating Black Friday in a cost-of-living crisis

Commerce & Sales Navigating Black Friday in a cost-of-living crisis

3w Ed East

Navigating Black Friday in a cost-of-living crisis

Amid the economic backdrop, we could see a resurgence in Black Friday this year as consumers seek thrifty ways to battle inflation and secure a bargai...

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How to plan holiday marketing that cuts through the festive noise

Campaigns How to plan holiday marketing that cuts through the festive noise

3w Richard Moody

How to plan holiday marketing that cuts through th...

Customers will be seeing festive advertising throughout November and December. Timing, context, and personalization are vital to cutting through the n...

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Optimizing Black Friday email campaigns with dynamic content automation

Email Optimizing Black Friday email campaigns with dynamic content automation

4w Cynthia Price

Optimizing Black Friday email campaigns with dynam...

Including your most popular items is especially fruitful for building Black Friday demand. Shoppers often want gifts for others or exclusive discounts...

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How Publicis Sapient scaled video marketing into a storytelling studio

Case Study How Publicis Sapient scaled video marketing into a storytelling studio

4w Benjamin Broomfield

How Publicis Sapient scaled video marketing into a...

"By developing stories through the lens of one person, we were able to bring emotion and humanity to the work we do to help businesses transform digit...

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From TikTok to CTV: Why media diversification matters and how to achieve it

Media From TikTok to CTV: Why media diversification matters and how to achieve it

4w Connie Del Bono

From TikTok to CTV: Why media diversification matt...

Household level targeting, reaching users beyond traditional methods such as display and pre-roll, and using CTV to complement client's linear TV camp...

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Defeat the four most common email mistakes with 'Helpful Marketing'

Email Defeat the four most common email mistakes with 'Helpful Marketing'

4w Kath Pay

Defeat the four most common email mistakes with 'H...

"Helpful Marketing is like the helpful salesperson. Instead of basing the customer relationship on transactions alone, it frames every email you send ...

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Maintaining safety and compliance through lean economies

Marketing Maintaining safety and compliance through lean economies

4w David Nicholson

Maintaining safety and compliance through lean eco...

Economic uncertainty is a chance for marketers to get ahead, but ensure visibility and compliance are top of mind, says Brandverity's Chappell Read Mo...

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Love at first stride: OkCupid and Sweatcoin's digital collaboration journey

Collaboration Love at first stride: OkCupid and Sweatcoin's digital collaboration journey

1m Benjamin Broomfield

Love at first stride: OkCupid and Sweatcoin's digi...

"So much of digital and app-based marketing is only profitable for the businesses involved, not the customer. The offers you see in these adverts or p...

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Marketing in a recession: benefits of affiliates and partnerships

Marketing Marketing in a recession: benefits of affiliates and partnerships

1m David Nicholson

Marketing in a recession: benefits of affiliates a...

As industries around the world grapple with a down economy, marketers are looking for cost-effective strategies that maximize return on investment and...

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CSR in the metaverse: Why marketers must prioritize inclusivity and diversity

Metaverse CSR in the metaverse: Why marketers must prioritize inclusivity and diversity

1m Skip Wilson

CSR in the metaverse: Why marketers must prioritiz...

Big tech’s vision of the metaverse is coming. But as the hardware and software are created, we can build our new world as it should have been - and cu...

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Blue skies and brand utility: How IBM's The Weather Channel became the US' 8th most trusted brand

Brand utility Blue skies and brand utility: How IBM's The Weather Channel became the US' 8th most trusted brand

1m Benjamin Broomfield

Blue skies and brand utility: How IBM's The Weathe...

"Our latest brand health metrics study showed a 7.4% lift in brand favourability and a 7.7% lift in people saying The Weather Channel helps them make ...

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The new rules for success in the metaverse era

Metaverse The new rules for success in the metaverse era

1m Sofia Papadopoulou

The new rules for success in the metaverse era

In a new age of experience-driven web, brands need to expand their tools for engagement into a technology-driven palette. What are the key guiding pri...

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The four common mistakes holding back your email success

Email Marketing The four common mistakes holding back your email success

2m Kath Pay

The four common mistakes holding back your email s...

It's time to move past ineffective practices that keep your email program from achieving your goals. Read More...

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Mastering localization: Pokémon's global competition adds nearly half a million followers

Strategy Mastering localization: Pokémon's global competition adds nearly half a million followers

2m Benjamin Broomfield

Mastering localization: Pokémon's global competiti...

"Different countries have different formats, down to individual clauses. American terms and conditions tend to be around 10 to 15 pages, whereas in th...

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Maximizing your marketing budget in tough economic times

Marketing budget Maximizing your marketing budget in tough economic times

2m Erica Gunn

Maximizing your marketing budget in tough economic...

In uncertain times having control of your budget is essential. Even as organisations tighten their belts, investing in marketing remains good practice...

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How TUI is perfecting performance marketing through incrementality testing

Performance marketing How TUI is perfecting performance marketing through incrementality testing

2m Benjamin Broomfield

How TUI is perfecting performance marketing throug...

"Our process isn’t complicated. It helps us to test and learn. We use incrementality tests to measure the impact of a given tactical or strategic shif...

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How to overcome inflation with a customer loyalty program

Loyalty How to overcome inflation with a customer loyalty program

2m Will Hanrahan

How to overcome inflation with a customer loyalty ...

While inflation can erode the value of customers' reward points, a well-designed program can help offset the effects of inflation and keep people freq...

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