Four ways to predict (and prevent) a reputation crisis

Digital Marketing Four ways to predict (and prevent) a reputation crisis

2d Ann Smarty

Four ways to predict (and prevent) a reputation cr...

Techniques to effectively handle and probably even come out as a winner Read More...

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How US food franchise Bar Louie built its localized digital strategy

B2C How US food franchise Bar Louie built its localized digital strategy

5d Benjamin Broomfield

How US food franchise Bar Louie built its localize...

Bar Louie was founded in 1990s Chicago as ‘The Original Gastrobar™’. Its foundation as a neighbourhood bar is integral to Bar Louie’s ide...

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Data privacy is the future of digital marketing: Here's how to adapt

Actionable analysis Data privacy is the future of digital marketing: Here's how to adapt

5d Peter Rice

Data privacy is the future of digital marketing: H...

30-second summary: Consumer data privacy is no longer just a movement to monitor but a business fundamental Brands will need a three-dimensional appro...

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Listen: Untangling the diversity and inclusion threads with Orchid Bertelsen

Digital Leaders Listen: Untangling the diversity and inclusion threads with Orchid Bertelsen

1w Kamaljeet Kalsi

Listen: Untangling the diversity and inclusion thr...

When talent and skills are not static how will marketing leaders invest and upskill diverse talent to accelerate growth? Read More...

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A framework for ensuring content creation is customer centric

Content A framework for ensuring content creation is customer centric

2w Yolanda Valery

A framework for ensuring content creation is custo...

30-second summary: Companies need to move from making statements about themselves if they want to stand a chance of getting audiences to engage with t...

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Overcoming CX shortfalls across digital channels with (and without!) AI

Actionable Analysis Overcoming CX shortfalls across digital channels with (and without!) AI

3w Cyril Coste

Overcoming CX shortfalls across digital channels w...

Exclusive advice from global influencer and CXO leader, Cyril Coste on how to amp up your customer experience (CX) strategy and connect AI with digita...

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Podcast: Connecting marketers, minorities, and brand engagement

Brand awareness Podcast: Connecting marketers, minorities, and brand engagement

4w Benjamin Broomfield

Podcast: Connecting marketers, minorities, and bra...

The ClickZ Marketing Masters Podcast launches with diversity champion and media leader, Christopher Kenna on how and why brand engagement with minorit...

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2 Billion Metaverse Impressions: How Heineken brought their virtual beer to life

AR & VR 2 Billion Metaverse Impressions: How Heineken brought their virtual beer to life

1m Benjamin Broomfield

2 Billion Metaverse Impressions: How Heineken brou...

Fancy a beer? How about a virtual one? Heineken have become one of the latest brands to join the rapidly expanding collection of big-name brands with ...

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How an EPL Club increased brand trust in their betting sponsor by 262%

Brand awareness How an EPL Club increased brand trust in their betting sponsor by 262%

1m Benjamin Broomfield

How an EPL Club increased brand trust in their bet...

Building trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...

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From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2B strategy

Account-based marketing From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2B strategy

2m Kamaljeet Kalsi and Elizabeth Roscoe

From cellphone to cybersecurity: How BlackBerry tr...

Leading transformation, from mobile phones to being in 195 million smart cars (and almost every robot on earth!) Read More...

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Nine secrets to building and retaining high-performing marketing teams

Digital Leaders Nine secrets to building and retaining high-performing marketing teams

2m Kamaljeet Kalsi

Nine secrets to building and retaining high-perfor...

"The main KPI for me is having an inspired team because that is when you produce stellar work" Read More...

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Building a sustainability strategy: Three mindset shifts and six questions to ask yourself

Content Building a sustainability strategy: Three mindset shifts and six questions to ask yourself

2m Margaret Molloy

Building a sustainability strategy: Three mindset ...

30-second summary: Today’s consumers are more concerned than ever with the environmental impact of the brands they consume, especially within food and...

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Paying for Attention: How to measure and maximize the stickiness of your video creative

Content & Experience Paying for Attention: How to measure and maximize the stickiness of your video creative

2m Kira Henson

Paying for Attention: How to measure and maximize ...

Video advertisers are digging deeper to understand the value and impact of their video buys. It is no longer enough to speak about efficient reach wit...

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Rethinking engagement and customer retention with Web3

Blockchain Rethinking engagement and customer retention with Web3

3m Joe Pulizzi

Rethinking engagement and customer retention with ...

How brands can use blockchain tokens to revolutionize the customer experience Read More...

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The best website layouts for emerging start-ups

Advertising & Promotion The best website layouts for emerging start-ups

3m Daniel Tannenbaum | Sponsored

The best website layouts for emerging start-ups

Ensuring a strong and positive online presence is now crucial for any business. For start-ups ensuring they stand out from incumbents can have a signi...

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Cancel culture and what brands should be doing

Data regulations Cancel culture and what brands should be doing

3m Ann Smarty

Cancel culture and what brands should be doing

As the world is getting more and more polarized, brands are struggling to find ways to stay relevant and avoid being affected by the cancel culture Re...

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Building marketing success from the post-pandemic data black hole

Analytics Building marketing success from the post-pandemic data black hole

3m Dan Arden

Building marketing success from the post-pandemic ...

As marketers, we’ve grown reliant on data – of all shapes and sizes. No matter how seemingly inconsequential, we crave the data. The pandemic has gone...

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Recipe for TikTok Success: Inside Fazoli’s Test Kitchen

Campaigns Recipe for TikTok Success: Inside Fazoli’s Test Kitchen

3m Elizabeth Roscoe

Recipe for TikTok Success: Inside Fazoli’s Test K...

TikTok. Love it or hate it (or scroll on it for hours!) the social platform has exploded in use over the last few years with annual user numbers reach...

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Online brand protection: trusted automated monitoring is key

Digital Marketing Online brand protection: trusted automated monitoring is key

3m Elizabeth Matsangou | Sponsored

Online brand protection: trusted automated monitor...

Brand protection in the digital age, is more complex than ever before. However, new tracking and analytics tools can help organisations ensure they re...

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Digital marketing budgets: How can marketing leaders meet rising expectations for growth?

Change management Digital marketing budgets: How can marketing leaders meet rising expectations for growth?

3m Deborah Womack

Digital marketing budgets: How can marketing leade...

30-second summary: Digital marketing budgets as a portion of revenue were halved in 2021 and spend levels are not predicted to recover in 2022.  CMOs ...

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Is your brand marketing truly inclusive?

Advertising & Promotion Is your brand marketing truly inclusive?

3m Michael Collins

Is your brand marketing truly inclusive?

Four questions you need to ask yourself and your team to truly become inclusive as a brand Read More...

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How Walgreens scaled its performance storytelling

B2C How Walgreens scaled its performance storytelling

4m Kamaljeet Kalsi

How Walgreens scaled its performance storytelling

A transformation that bridged the gap between the business, customer, and in-house talent Read More...

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Branding in the Metaverse: How to find success on Roblox

Advertising & Promotion Branding in the Metaverse: How to find success on Roblox

4m Charles Gabriel

Branding in the Metaverse: How to find success on ...

As the physical world temporarily shuttered due to COVID-19, society made space for a virtual world, one that is rapidly growing and holds significant...

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What’s in store for March’s ClickZ Collective

Events & Awards What’s in store for March’s ClickZ Collective

4m Natasha Prayag

What’s in store for March’s ClickZ Collective

At ClickZ we believe senior marketers should be presented with thought leadership experiences that offer significant value and insight into the indust...

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Forging customer connections through a strong brand voice

B2B Forging customer connections through a strong brand voice

4m Michael Collins

Forging customer connections through a strong bran...

CFA Institute's CMO discusses four aspects needed to build credibility and win trust Read More...

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The power of audio branding with Uli Reese, Global CMO at amp

Brand awareness The power of audio branding with Uli Reese, Global CMO at amp

4m Kamaljeet Kalsi

The power of audio branding with Uli Reese, Global...

Key factors CMOs need to know and consider for a successful strategy Read More...

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Engaging your customers through 'ignite moments'

Content & Experience Engaging your customers through 'ignite moments'

5m Elizabeth Roscoe

Engaging your customers through 'ignite moments'

A view. A glance. A pause. That flash of time where I have your attention and you have mine. As we all move quickly in an evergrowing digital world, t...

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