Why Wordle is winning

Campaigns Why Wordle is winning

2d Elizabeth Roscoe

Why Wordle is winning

Are you playing Wordle? Millions around the world have caught on to this viral sensation of a game. The goal of Wordle is simple- figure out a 5-lette...

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How marketers can use weather data as a strategic tailwind

Advertising & Promotion How marketers can use weather data as a strategic tailwind

3d Lauren Lee

How marketers can use weather data as a strategic ...

The solution is literally all around us, here's how you can mitigate risk, align messaging, reduce media spend wastage, and drive growth - all while b...

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Five senior marketing roles that will dictate brand success in 2022

Digital Leaders Five senior marketing roles that will dictate brand success in 2022

2w Michael Collins

Five senior marketing roles that will dictate bran...

Does your brand have a league carved out and in line with consumer expectations? Read More...

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Building a bulletproof 'digital center of excellence' with Ericsson's marketing director

Collaboration Building a bulletproof 'digital center of excellence' with Ericsson's marketing director

3w Elizabeth Roscoe

Building a bulletproof 'digital center of excellen...

30-second summary: A digital center of excellence is, at its core, all about people. The centers can take on many forms depending on the size and need...

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Three trends to watch in 2022

Digital Leaders Three trends to watch in 2022

3w Nicola Mendelsohn CBE

Three trends to watch in 2022

Nicola Mendelsohn CBE, VP Global Business Group at Meta outlines brand-side priorities that will shape the digital and marketing arena Read More...

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Future-proofing 2022 strategies: four things marketers need to know

Digital Advertising Future-proofing 2022 strategies: four things marketers need to know

1m Abhishek Shrivastava

Future-proofing 2022 strategies: four things marke...

How to navigate "The Great Reshuffle", a privacy-led industry, and other changes on the horizon Read More...

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ClickZ's 5 most popular articles of 2021

Digital Marketing ClickZ's 5 most popular articles of 2021

1m Elizabeth Roscoe

ClickZ's 5 most popular articles of 2021

2021 is quickly coming to a close and what a year it has been. The pandemic has continued to affect all aspects of our lives, from work to play. The m...

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CMO's five key learnings from 2021

Digital Marketing CMO's five key learnings from 2021

2m Michael Collins

CMO's five key learnings from 2021

How you can balance business as (un)usual like a true leader Read More...

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How to enter the evergreen mindset for successful content

Content How to enter the evergreen mindset for successful content

2m Toby Dean

How to enter the evergreen mindset for successful ...

30-second summary: Evergreen content is content that remains relevant for months and years after it has been published. This is key to developing pass...

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Augmented Reality ‘Cheetle’ Detector: Frito-Lay and Cheetos Super Bowl campaign turns to (orange) dust

AR & VR Augmented Reality ‘Cheetle’ Detector: Frito-Lay and Cheetos Super Bowl campaign turns to (orange) dust

2m Elizabeth Roscoe

Augmented Reality ‘Cheetle’ Detector: Frito-Lay an...

30-second summary: How augmented reality was incorporated into an award-winning marketing campaign with Frito-Lay and Cheetos. Close collaboration wit...

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New data sets will help marketers break their cookie addiction

Advertising & Promotion New data sets will help marketers break their cookie addiction

2m Jeremy Hlavacek

New data sets will help marketers break their cook...

Here's how AI and alternative sources can make brands and marketers stop worrying about the eventual crumbling and focus on delivering value Read More...

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"Why should I budget for SEO?"

Digital Marketing "Why should I budget for SEO?"

2m Victorious

"Why should I budget for SEO?"

Allocating capital for SEO offers strong ROI, but how do you measure ROI and ensure you're investing enough? Read More...

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The making of a strong first-party data brand

Advertising & Promotion The making of a strong first-party data brand

2m Luis Navarrete Gómez

The making of a strong first-party data brand

How to get the strategy, technology, and value of change right Read More...

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Finger lickin’... bad?

Advertising & Promotion Finger lickin’... bad?

2m Gareth Platt

Finger lickin’... bad?

How KFC turned threat into opportunity by suspending its iconic slogan Read More...

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Generation novel: How to market to the new post-pandemic customer

Customer insights Generation novel: How to market to the new post-pandemic customer

2m Elizabeth Roscoe

Generation novel: How to market to the new post-pa...

30-second summary: Customer needs have changed as a result of the pandemic and so must the ways of marketing to them Digital empathy is key to informi...

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Brand-agency partnership: the chicken and egg dilemma

Advertising & Promotion Brand-agency partnership: the chicken and egg dilemma

2m Bruno Gralpois

Brand-agency partnership: the chicken and egg dile...

When clients take responsibility for setting agencies up for success, they see lower fail rates and stronger performance Read More...

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Five ways brands can spark Q4 (and 2022) with influencer marketing

Digital Marketing Five ways brands can spark Q4 (and 2022) with influencer marketing

3m Neal Schaffer

Five ways brands can spark Q4 (and 2022) with infl...

Engage and convert your audience with a strategic mix of the right platforms and your biggest assets - brand ambassadors, employees, and content creat...

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Aligning your agency roster to your advertising model

Advertising & Promotion Aligning your agency roster to your advertising model

3m Bruno Gralpois

Aligning your agency roster to your advertising mo...

An agency model is only as good as the advertiser’s ability to strategically manage the roster and operationalize it Read More...

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No man's land: Womble Bond Dickinson bridges the gap between digital marketing and business development

Case Study No man's land: Womble Bond Dickinson bridges the gap between digital marketing and business development

3m Elizabeth Roscoe

No man's land: Womble Bond Dickinson bridges the g...

30-second summary: Focusing on UX and centralizing experiences leads to significant increases in web traffic. Stakeholder involvement at all levels, a...

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Pin down your holiday season strategy like a boss

Customer behaviour Pin down your holiday season strategy like a boss

3m Jenna Landi

Pin down your holiday season strategy like a boss

Jenna Landi, Head of Brand Insights at Pinterest unpacks consumer insights, trends, and the marketing essentials Read More...

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The digital marketing experience of a 250+ year old global luxury brand

Customer experience The digital marketing experience of a 250+ year old global luxury brand

3m Samantha Margolis

The digital marketing experience of a 250+ year ol...

How to explain what we do to those who don’t get it? Read More...

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How Epicor transformed into a human-first Masterbrand

Case Study How Epicor transformed into a human-first Masterbrand

3m Kamaljeet Kalsi

How Epicor transformed into a human-first Masterbr...

A rebrand that enriched the technology brand's customer life cycle and created a culture shift Read More...

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How brands can make their content brainstorms more effective

Content Marketing How brands can make their content brainstorms more effective

3m Melanie Deziel

How brands can make their content brainstorms more...

Encourage collaboration, maximize efficiency, and improve the quality of ideas generated Read More...

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Putting the "personal" in personalization

Customer experience Putting the "personal" in personalization

4m Michael Collins

Putting the "personal" in personalization

How your business can be personal yet practical and build valuable customer relations Read More...

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Top mistakes ecommerce businesses make in their PPC strategies during the build-up to Black Friday/Christmas

Commerce & Sales Top mistakes ecommerce businesses make in their PPC strategies during the build-up to Black Friday/Christmas

4m Elizabeth Roscoe

Top mistakes ecommerce businesses make in their PP...

30-second summary: For many businesses, the holiday season can be a busy time so having a solid PPC strategy in place can make a huge impact  Don̵...

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Fazoli’s Restaurants: Driving loyalty with app-based program

Case Study Fazoli’s Restaurants: Driving loyalty with app-based program

4m Elizabeth Roscoe

Fazoli’s Restaurants: Driving loyalty with app-bas...

How the American restaurant chain used data and innovation to survive and thrive during the pandemic Fazoli’s, a US-based fast-casual restaurant chain...

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Leadership Q&A with Christie's VP digital marketing, Samantha Margolis

Digital Leaders Leadership Q&A with Christie's VP digital marketing, Samantha Margolis

4m Kamaljeet Kalsi

Leadership Q&A with Christie's VP digital marketin...

30-second summary: The ClickZ Experience 2021 virtual event will see some of the world’s greatest marketing leadership Here’s a sneak peek...

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