Unless you have money to burn, digital marketing budget optimization should be a nonstop, kaizen process that you should always be implementing. Try t...
View articleThe cost of bad advertising, its link to consumer behavior, and how you can map and action these levers for positive results Read More...
View article“Starting with the subverted tagline gets people to stop and look. Everyone knows our usual tagline, and this message completely cuts through that. Bu...
View articleMany brand marketers and P&L owners are facing unprecedented challenges in the market, but now is not the time to cut those budgets Read More...
View articleThe cash flow funnel is a fantastic way to have a conversation with your finance department about marketers’ value to the business. Marketing is not a...
View articleThe metaverse allows users to express their personality completely separately from their identity. This creates a challenge for marketers who aim to m...
View article"The party scene is consumed by younger people who are exploring, experimenting and having fun with parties. This generation is incredibly open to tec...
View articleTech for Good advocate Donnovan Andrews addresses Web3 champions and critics alike in this Q&A, covering the benefits (and responsibilities) for early...
View articleAmid the economic backdrop, we could see a resurgence in Black Friday this year as consumers seek thrifty ways to battle inflation and secure a bargai...
View articleCustomers will be seeing festive advertising throughout November and December. Timing, context, and personalization are vital to cutting through the n...
View articleIncluding your most popular items is especially fruitful for building Black Friday demand. Shoppers often want gifts for others or exclusive discounts...
View article"By developing stories through the lens of one person, we were able to bring emotion and humanity to the work we do to help businesses transform digit...
View articleHousehold level targeting, reaching users beyond traditional methods such as display and pre-roll, and using CTV to complement client's linear TV camp...
View article"Helpful Marketing is like the helpful salesperson. Instead of basing the customer relationship on transactions alone, it frames every email you send ...
View articleEconomic uncertainty is a chance for marketers to get ahead, but ensure visibility and compliance are top of mind, says Brandverity's Chappell Read Mo...
View article"So much of digital and app-based marketing is only profitable for the businesses involved, not the customer. The offers you see in these adverts or p...
View articleAs industries around the world grapple with a down economy, marketers are looking for cost-effective strategies that maximize return on investment and...
View articleBig tech’s vision of the metaverse is coming. But as the hardware and software are created, we can build our new world as it should have been - and cu...
View article"Our latest brand health metrics study showed a 7.4% lift in brand favourability and a 7.7% lift in people saying The Weather Channel helps them make ...
View articleIn a new age of experience-driven web, brands need to expand their tools for engagement into a technology-driven palette. What are the key guiding pri...
View articleIt's time to move past ineffective practices that keep your email program from achieving your goals. Read More...
View article"Different countries have different formats, down to individual clauses. American terms and conditions tend to be around 10 to 15 pages, whereas in th...
View articleIn uncertain times having control of your budget is essential. Even as organisations tighten their belts, investing in marketing remains good practice...
View article"Our process isn’t complicated. It helps us to test and learn. We use incrementality tests to measure the impact of a given tactical or strategic shif...
View articleWhile inflation can erode the value of customers' reward points, a well-designed program can help offset the effects of inflation and keep people freq...
View articleCitizens Financial Group’s CXO, Beth Johnson on designing human-first experiences, storytelling, and navigating compliance Read More...
View article"Social conversations are not proprietary information, so everyone has access to what people are talking about. What separates us is the ability to mo...
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