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Marketing attribution, which should be used more and more, helps marketers figure out client interaction with their brand and which ones in particular...
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View articleSonic brand cues improve the likelihood of brand attention by 8.53 times, making them the most effective asset a brand can invest in. When sound is co...
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View articleWith Apple’s ATT privacy framework live and Google Sandbox forthcoming, marketers must create a new toolkit that delivers meaningful ads to users whil...
View articleAmidst scandals from global brands, here's how marketing leaders need to communicate their approach to the climate crisis, and what brands must do to ...
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