Giving your storytelling impact: it’s all in the delivery

Content Marketing Giving your storytelling impact: it’s all in the delivery

3d Brian Cotter

Giving your storytelling impact: it’s all in the d...

In the final part of his storytelling series, Seismic’s SVP of Global Sales Engineering Brian Cotter offers his advice for delivering a story with imp...

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Why doesn’t Zoom have advertising in it?

Digital Advertising Why doesn’t Zoom have advertising in it?

4d Norman Guadagno

Why doesn’t Zoom have advertising in it?

Norman Guadagno, CMO of Acoustic, explores the possibility of advertising within virtual meetings View article

Which areas of tech grew the most during lockdown?

Digital Marketing Which areas of tech grew the most during lockdown?

5d Daniel Tannenbaum

Which areas of tech grew the most during lockdown?

COVID-19 has been a difficult year for some businesses, but not in the tech sector, with video conferencing, gaming and VPNs thriving during the pande...

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Let’s just take a minute

Digital Advertising Let’s just take a minute

6d Randi Stipes

Let’s just take a minute

There’s a lot of discussion about all the ways big tech is failing us. I see some rays of sunlight coming through the clouds View article

45% of retailers plan to spend more on social media advertising in 2021 vs 2020

Digital Advertising 45% of retailers plan to spend more on social media advertising in 2021 vs 2020

7d Jacqueline Dooley

45% of retailers plan to spend more on social medi...

The 2021 Global Social Advertising Trends report includes new stats and trends on retail social media advertising compiled from a poll of 300 global r...

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A data-centric customer acquisition playbook for insurance companies

Data A data-centric customer acquisition playbook for insurance companies

2w Jacqueline Dooley

A data-centric customer acquisition playbook for i...

Data Axle’s guide, The Insurer’s Customer Acquisition Playbook, explains how health, life, and P&C insurance marketers can leverage data to create an ...

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Why 2021 is the year of the account

Data-Driven Marketing Why 2021 is the year of the account

2w Jon Miller

Why 2021 is the year of the account

Leveraging findings from ABM Leadership Alliance's latest report, Demandbase's Jon Miller shows why an account-based go-to-market strategy should be a...

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How cloud offerings could transform business in the next decade

Data How cloud offerings could transform business in the next decade

2w Dave Eisenberg

How cloud offerings could transform business in th...

Entering the next phase of the digital transformation, Dave Eisenberg, LiveRamp’s chief strategy officer, discusses how the new frontier for cloud sof...

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Survey: Social media, marketing and the impact of the news

Digital Marketing Survey: Social media, marketing and the impact of the news

2w Michael McCaw

Survey: Social media, marketing and the impact of ...

As governments and social media platforms lock horns on news placements, we’re asking marketers for their opinion on how the issue will shape their st...

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AI-powered chatbots deliver personalization at scale

AI & Automation AI-powered chatbots deliver personalization at scale

2w Jacqueline Dooley

AI-powered chatbots deliver personalization at sca...

Conversational marketing platforms that utilize automated, personalized, real-time conversations are reshaping digital commerce View article

Conversational data shifting consumer privacy discussion

Data Conversational data shifting consumer privacy discussion

3w Jacqueline Dooley

Conversational data shifting consumer privacy disc...

Conversational interactions and asynchronous messaging can help solve data privacy issues arising from authenticated users using chatbots View article

How to upgrade your virtual sales enablement approach for long-term success

Digital Marketing How to upgrade your virtual sales enablement approach for long-term success

3w Jacqueline Dooley

How to upgrade your virtual sales enablement appro...

Allego’s virtual sales enablement guide lists four key elements of modern selling and includes an essential 2021 sales enablement checklist View article

The secret to developing a healthy obsession with the customer

Content & Experience The secret to developing a healthy obsession with the customer

3w Craig Dempster

The secret to developing a healthy obsession with ...

The key to a customer-focused strategy is implementing a total customer experience that relies on first-party data and a 360-degree view of the custom...

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Elevating customer service in 2021

Content & Experience Elevating customer service in 2021

3w Steven Petruk

Elevating customer service in 2021

CGS' Steven Petruk highlights three things your organization needs to strengthen customer service strategies: humans, technology and creativity View article

5 tips for measuring consumer attention in advertising

Digital Advertising 5 tips for measuring consumer attention in advertising

4w Janelle De Rivera

5 tips for measuring consumer attention in adverti...

Moat by Oracle Data Cloud's Janelle De Rivera details steps that will take your ad measurement strategy to the next level by going beyond verification...

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How marketers are embracing hyper-personalization in 2021

Content & Experience How marketers are embracing hyper-personalization in 2021

4w Mike Edmonds

How marketers are embracing hyper-personalization ...

A pandemic that’s sent everyone online, a new breed of savvy online shoppers, and the ability to perform predictive analysis with vast swaths of custo...

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An agile marketing plan is essential to long term customer success

Digital Marketing An agile marketing plan is essential to long term customer success

4w Mike Barrett

An agile marketing plan is essential to long term ...

Deloitte Digital’s Mike Barrett shares the importance of agility in marketing and offers data and insights marketers can look to when building strateg...

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How automation solves the problem of product feed and retail ad management

AI & Automation How automation solves the problem of product feed and retail ad management

4w Jacqueline Dooley

How automation solves the problem of product feed ...

Channable is a global retail platform that enables digital marketers, brands, and online retailers to effectively automate and manage their online ret...

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The three pillars to overcome SaaS marketing complexity

Digital Marketing The three pillars to overcome SaaS marketing complexity

1m Dave Porter

The three pillars to overcome SaaS marketing compl...

SaaS marketing is complex, but campaigns can be highly successful if they follow the three pillars of smart strategy: acquisition, conversion, and ret...

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Building a community and culture experience to keep remote employees engaged

Digital Marketing Building a community and culture experience to keep remote employees engaged

1m David Gang

Building a community and culture experience to kee...

Simplified task management, storytelling capabilities and seamless communication all contribute to building an effective community and culture experie...

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Ecommerce businesses have an unprecedented opportunity to blend 1P & 3P channels for optimal growth

Digital Marketing Ecommerce businesses have an unprecedented opportunity to blend 1P & 3P channels for optimal growth

1m Jacqueline Dooley

Ecommerce businesses have an unprecedented opportu...

Sellercloud reviews post-pandemic consumer shopping patterns and outlines why an omnichannel ecommerce approach is a promising growth strategy for ret...

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How should you share content for lead nurturing?

Content Marketing How should you share content for lead nurturing?

1m Isabelle Papoulias

How should you share content for lead nurturing?

Isabelle Papoulias, CMO of Mediafly, details why content is a crucial component of your lead nurturing strategy. View article

How to bridge the sales gap with experiences that matter

Commerce & Sales How to bridge the sales gap with experiences that matter

1m Bridgette Darling

How to bridge the sales gap with experiences that ...

Adobe’s Bridgette Darling outlines how brands can deliver the customer experience that is essential to retail success. View article

iOS 14 is not your biggest measurement challenge… but it might have just exposed it

Data iOS 14 is not your biggest measurement challenge… but it might have just exposed it

1m Sam Carter

iOS 14 is not your biggest measurement challenge… ...

Sam Carter, CEO of Fospha Marketing, breaks down what’s happening with iOS 14, the impact for marketers and how businesses can prepare for the fallout...

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Getting ahead in marketing: Data as the new oil

Data Getting ahead in marketing: Data as the new oil

1m Iris Meijer

Getting ahead in marketing: Data as the new oil

Vodafone Business’ Chief Marketing Officer, Iris Meijer looks at the use of data in marketing. View article

How AI is transforming coupon marketing campaigns?

AI & Automation How AI is transforming coupon marketing campaigns?

1m Evelyn Johnson

How AI is transforming coupon marketing campaigns?

This article details how Artificial Intelligence (AI) is set to revolutionize a century old marketing tool. View article

Utility and informed consent - the “keys” to implementing data privacy policy

Data Utility and informed consent - the “keys” to implementing data privacy policy

1m Jacqueline Dooley

Utility and informed consent - the “keys” to imple...

Publicis Sapient’s Director of Digital Identity outlines challenges inherent in creating a data privacy policy and what companies must consider for po...

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