40% of consumers have purchased goods from overseas
Research from the 2014 Pitney Bowes Global Online Shopping Study surveyed 12,000 adults across 12 countries, finding that almost every respondent (96%) had made an online purchase.
Research from the 2014 Pitney Bowes Global Online Shopping Study surveyed 12,000 adults across 12 countries, finding that almost every respondent (96%) had made an online purchase.
Around 40% of consumers have bought goods from a foreign country, a new study has found.
Research from the 2014 Pitney Bowes Global Online Shopping Study surveyed 12,000 adults across 12 countries, finding that almost every respondent (96%) had made an online purchase.
With respondents who bought products from oversees, 68% said that cheaper prices motivated them to click ‘buy’, while 46% said they did due to availability.
“Retailers looking to expand their businesses online to international markets should consider the unique mindsets and shopping preferences of consumers in each country,” said Craig Reed, vice president of global e-commerce at Pitney Bowes.
“In addition, it’s critical for retailers to provide buyers with clarity and accuracy in the online buying process, certainty and transparency in delivery, and competitive pricing. Once these barriers to consumer confidence are overcome, the opportunities and appetite for buying goods outside their own country can increase dramatically.”
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