Which comes first: Mobile app or responsive website?

Trying to decide whether to prioritise a mobile app or a responsive website? A complete mobile strategy encompasses both, but your immediate goals should determine your priorities.

While a mobile app can provide your most loyal customers a seamless experience across devices, a responsive website can give consumers discovering your website for the first time a reason to stick around.

But how do you decide which to implement first?

According to the mobile technology experts at Usablenet, cost is certainly a factor — an initial redesign of a website plus the cost of upkeep and upgrades could exceed the cost of building a native mobile app — but it’s not the only one.

As Usablenet write in their new guide to mobile apps: “Determining whether your brand needs an app and uncovering the value an app would add are vital first steps in building a winning mobile app strategy.”

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