YouTube's top 10 most popular ads of 2015
YouTube's top 10 ads of 2015 are out, and - as predicted - many of the winners are Christmas themed. John Lewis not only takes the top spot, but features twice in the list.
YouTube's top 10 ads of 2015 are out, and - as predicted - many of the winners are Christmas themed. John Lewis not only takes the top spot, but features twice in the list.
YouTube’s top 10 ads of 2015 are out, and – as predicted – many of the winners are Christmas themed. John Lewis not only takes the top spot, but features twice in the list.
What can we expect for 2016? “In 2016 two huge sporting events are likely to dominate searches on YouTube – UEFA Euro 2016 and The Olympic Games – and naturally Christmas will come round again”, says Alison Lomax, head of brand solutions at Google, said. “Brands need to make a New Year’s resolution to start preparing video content now that taps into the passions and enthusiasms stirred up by these culturally-unifying events.”
Several of the most successful ads saw amplified engagement thanks to extra content offerings – for instance, John Lewis offered a link to ‘continue the story’ while viewers of the Tesco ad could learn how to recreate some of the pranks. This is a key learning for brands planning a compelling video strategy for 2016 and smart marketers will offer a seamless pathway to discover additional relevant content.
http://www.youtube.com/watch?v=2DN0IRoMf4k
http://www.youtube.com/watch?v=wzsMiCBzciY
http://www.youtube.com/watch?v=7gqPM_GT8Qw