ContextClick

Rydium Canada's ContextClick allows advertisers to place contextually relevant ads in front of their target audiences within the editorial content of ContextClick's partner sites. Ads are targeted by searching for keywords and keyword phrases the advertiser has selected and matching them to partners' content.

Contextual ads are present on the partner's site in one of two ways: as a banner-style text ad (BannerClick) or as specially marked keywords (WordClick). WordClick ads are activated when the user holds her cursor over the highlighted keyword; the user is then presented with a text ad.

ContextClick is a self-administering Web app; the systems lets you manage your ad campaigns from start to finish. There are no geographic restrictions when accessing ContextClick; you can manage your campaign from your home or office or on the road.