Kevin Newcomb
Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.
Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.
With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.
Recent articles by Kevin Newcomb
Google Trademark Policy Worries Holiday Advertisers
Heading into the holiday shopping season, search marketers are worried that Google's new trademark policy for AdWords will drive up costs for big brands.
Nov 13, 2009
Study Reveals Disconnect Between Brand Ad Buyers and Sellers
Brand advertisers can't find the kinds of ads they want, and media companies don't know how to sell to them, according to a report released today.
Nov 12, 2009
Facebook Games Face Ethical Advertising Woes
Lead-gen ads on Facebook ads draw fire, but one video game giant validates the space through an acquisition.
Nov 9, 2009
Ad:tech Panel Urges Deliberate Approach to Social Media
Participating in social media can help a brand in many ways, but to be successful, the brand's strategy needs to tie social media into business objectives.
Nov 6, 2009
AOL Ad Revenues Way Down
Both display and search ad revenues dropped during what is likely to be the last full quarter that AOL is part of Time Warner.
Nov 4, 2009
Yahoo Seeks to Regain Respect
Yahoo laid out its strengths in display and search advertising to the financial community yesterday, hoping to regain the respect it lost and become a "shining star" once again.
Oct 29, 2009
Google to Highlight Social Search Results
Google today launched an experimental 'social search' feature, which returns results created or endorsed by a user's online friends.
Oct 26, 2009
Microsoft Sees Encouraging Signs Too
Like Google and Yahoo, Microsoft expresses hope that the worst of the economic crisis is behind it.
Oct 23, 2009
Newsday Puts Up Pay Wall
The New York-based daily newspaper will begin restricting access to its online edition to print subscribers and cable Internet subscribers of its parent company, Cablevision.
Oct 22, 2009
Yahoo Display Ad Revenue Stabilized in Q3
Yahoo may be stemming the loss of revenue and showing growth in key areas.
Oct 21, 2009
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