Kevin Newcomb

Recent articles by Kevin Newcomb

Yahoo to Launch Open Search Platform - Move allows site owners to influence their presence in Yahoo's search results. Feb 26, 2008

Microsoft Adds Search Marketing Package to Office Live - Office Live Small Business subscribers can sign up for three levels of service, ranging from online training to full service campaign management. Oct 4, 2007

Could This Be the Year for Mobile Ads? - A confluence of factors just might mean that now is the time for mobile ads to break out. Sep 11, 2007

Report: Offline Ads Are Heavy Drivers of Search - While many search marketers understand that there is a connection between online and offline marketing, some may not appreciate its full extent. Aug 20, 2007

Ask.com: The Other Search Engine? - Ask.com has re-engineered its search engine to align with the way people search, and a new marketing campaign hopes to drive users to the new Ask.com. Jun 5, 2007

Google Upgrades Analytics Product - Google Analytics gets a makeover, offering a more holistic view of the data. May 8, 2007

Ask.com to Launch Contextual Ad Network - IAC will expand the Ask Sponsored Listings offerings to include contextual ads on IAC-owned and third-party publisher sites. Apr 25, 2007

Search Marketers Content with ROI, Plan to Spend More - A new report from JupiterResearch found that the majority of search marketers are satisfied with the return on investment they are seeing from search. Apr 11, 2007

AOL Unveils Google-Powered Search Marketplace - Advertisers wishing to target AOL Search users specifically can now do so using a white-label version of Google's AdWords platform. Apr 9, 2007

iProspect Founder Takes New Global Role - iProspect founder and former CEO Fredrick Marckini has been named chief global search officer for parent agency group Isobar. Apr 5, 2007

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