Zachary Rodgers

Recent articles by Zachary Rodgers

MSN Homepage Redesign Comes with New Ad Options
Formats include a 300x250 ad unit, a horizontal top-of-page unit, and a so-called waterfall display ad. Nov 4, 2009

Agencies Praise Quincy Smith's Tough Stance on Hulu
CBS Interactive's outbound CEO may be remembered most for refusing to play nice with Hulu. Nov 2, 2009

Microsoft and OpenX to Swap Referrals. Whither Atlas?
Microsoft says it's not giving short shrift to its own ad management offerings. Nov 2, 2009

Google Aims to Better Qualify Mortgage Leads
New feature brings lead generation to the search experience, will eventually be rolled out to other products. Oct 30, 2009

Ubisoft Taps YouTube for Global Video Game Launch
Video miniseries telling back-story for "Assassin's Creed 2" debuts on YouTube in seven countries, scoring hundreds of thousands of views since yesterday. Oct 28, 2009

Razorfish Stalwart Jeff Lanctot Sticks With Microsoft
Longtime head of Razorfish's media buying strategy will not accompany the agency to Publicis. Oct 26, 2009

Cablevision's Interactive TV Ads Pay Off for Gillette
Thirty thousand households requested body wash product samples using their remote controls. Oct 21, 2009

Google Seeks Marketing Chief in North America
Is Google preparing to boost its marketing investment and fight Bing on its own terms? Oct 19, 2009

Ad Agencies Press DOJ to Approve Microsoft-Yahoo Deal
Letter signed by four holding company CEOs urges speedy end to review of the proposed partnership. Oct 19, 2009

Digg's Quality-Priced Ads Perform for Toyota, Amazon
Flush with early success, Digg plans to launch an ad network in 2010. Oct 14, 2009

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