Jackie Gallogly and Lynne Rolls

Jackie Gallogly is the marketing technology officer for Inbox Interactive Inc., an email marketing agency. Focused mostly on client house list and retention services, her responsibilities include strategy and offer development, managing client databases, email deployment, and account management for new and existing clients. Thirteen years of direct marketing experience, the past threededicated to electronic marketing and systems, make her a seasoned veteran. Click here to sign up for our e-letter about email marketing horror stories.

As communications director for Inbox Interactive,

Permission Is About Your Relationship
What you're sending out says a lot about your relationship with your email recipients. Jun 24, 2002

Email SWOT
The good, the bad, the opportunities: a critical look at email as a marketing medium. Jun 10, 2002

Are You Watching Your ROI?
Nothing impresses management like having your numbers in line and being able to prove the success of what you are managing. Jackie gives us a short lesson in calculating ROI. May 13, 2002

Email by the Numbers: What Do Consumers Think?
Internet users prefer email over everything -- with the possible exception of brushing their teeth. Apr 29, 2002

Email: When In Doubt, Call a Pro
Slashing your email marketing budget? Not so fast... Apr 22, 2002

The All-Important Offer
The offer: what it is and why it matters to your email campaign. But first, the winner of our April Fool's Day contest! Apr 15, 2002

Testing: Take Off... and Landing (Page)!
Your email message was impeccable. They click, but where do they end up? A landing page is part of your email campaign, too. Apr 8, 2002

Email and Other Marketing Media: A Comparison
We'll admit our email bias -- but email isn't always the beginning and the end of the mix in marketing media. Here's a look at how some other options stack up. Apr 1, 2002

Testing, Testing, 1, 2, 3...
So, you're ready to test your email marketing campaign. What variables should you consider changing? Mar 25, 2002

Continuing Education: Webinars, Seminars, and Resources
Interactive marketing puts everyone on a permanent learning curve. What are the best methods and resources for staying abreast in the email arena? Mar 19, 2002

More articles by Jackie Gallogly and Lynne Rolls ...