Declan Dunn

Declan Dunn is CEO of ADNet International, a direct marketing services provider that focuses on select projects and its own super affiliate network, including the Net Profits business training systems delivered at ActiveMarketplace.

Recent articles by Declan Dunn

Regulating Chaos, Part 4: Affiliate Markets Adapt Standards
What happens when a market tries to regulate itself? First, the extremists dominate the discussion. Sometimes, the market understands and adapts. Feb 21, 2003

Regulating Chaos, Part 3: Adware, Merchants, and Affiliates Speak Out
Will the players agree to play nicely? Declan asks adware companies, merchants, and affiliates for their take on self-regulation. Feb 7, 2003

Regulating Chaos, Part 2: The Affiliate Networks' Dividing Line
Guidelinesare great, but what about enforcement? Jan 24, 2003

Regulating Chaos, Part 1: Adware and the Affiliate Code of Conduct
The new affiliate industry code of conduct: There's something in it for everyone as the industry moves to self-regulate. Jan 10, 2003

The Top 6 Trends of 2003: Don't Predict the Future, Invent It
You can guess what's going to happen next year, or you can go right out and make it happen. Dec 27, 2002

Fewer Leads, Better Quality
How Kaplan controls an effective affiliate program. Dec 13, 2002

The Sooner, the Better?
Hit 'send.' Your email arrives... three weeks later. Not in time for the holidays. What's going on? Nov 15, 2002

Demand Marketing: By Their Actions You Will Know Them
Adware companies are on to something. You need to understand it and practice it. Nov 1, 2002

The Big Lie about Spyware and Adware
'Spyware' and 'adware' aren't synonymous. The difference is important for affiliates to understand. Oct 18, 2002

Spyware Grows Up
Those so-called spyware and thiefware apps graduate from ripping off affiliate links. Oct 4, 2002

More articles by Declan Dunn ...