Al DiGuido

Long recognized as one of the direct response industry's premier innovators and a pioneer in e-mail communications, Al DiGuido brings over 20 years of marketing, sales, management, and operations expertise to his role as CEO of full-service digital marketing company Zeta Interactive. Formerly Epsilon Interactive's CEO, DiGuido also served as CEO of Bigfoot Interactive, CEO of Expression Engines, EVP at Ziff Davis, and publisher of Computer Shopper, where he launched ComputerShopper.com, a groundbreaking direct-to-consumer e-commerce engine. Prior to Ziff Davis, he was VP/advertising director for Sports Inc. DiGuido also serves on the Direct Marketing Association's Ethics Policy Committee.

Why the U.S. Postal Service Isn't Feeling the Love
Marketers should accelerate the move to digital channels in light of the USPS proposal to cut snail-mail delivery service to five days a week. Feb 5, 2009

Commit to E-Mail This Year
E-mail promises to be 2009's primary communications channel. Are you ready? Jan 8, 2009

This Country Needs an E-Mail Czar
Automakers and other troubled companies must cease pouring billions into ineffective marketing channels. Dec 11, 2008

Five Ways to Leverage E-mail in a Down Economy
A customer analytics program for e-mail campaigns can unlock revenue. Nov 13, 2008

No Country for Old E-Mail Thinking
The adoption of the interactive channel and e-mail communications as its dialogue enabler is not to be questioned. Oct 16, 2008

Make E-Mail Pull Its Holiday Weight
Six tips for getting the most out of your e-mail campaign in the all-important fourth quarter. Sep 18, 2008

E-Denial
What happens when organizations and people fail to keep pace with the times? Aug 21, 2008

The E-mail Marketer's Mandate
Get your customer records in order... or else. Jul 24, 2008

Data Held Hostage
A bias against outsourcing, combined with overburdened IT staff, needlessly hinders effecting e-mail communications strategies. Jun 26, 2008

Unexamined E-mail Isn't Worth Sending
Why you should get your hands on customer demographic, behavioral, psychographic, and transactional data before you hit the send button. May 29, 2008

ClickZ News Headlines

EU Proposal Could Cripple Common Web Ad Practices - Nov 6, 2009

Ad:tech Panel Urges Deliberate Approach to Social Media - Nov 6, 2009

ComScore: E-Retail Sales Down, Holiday Ad Budgets Should Steady - Nov 6, 2009

Execs & Accounts: Adconion, Sapient, BlueKai - Nov 5, 2009

ClickZ Stats Headlines

Video Ad Views Typically Only Around 10 Seconds - Nov 6, 2009

Travel Ad Impressions Up Nearly 30% in September - Nov 3, 2009

Top 50 Internet Advertisers by Media Value, August 2009 - Oct 30, 2009

Top U.S. Parent Companies and Stickiest Brands, September 2009 - Oct 27, 2009

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Senior Digital Planner
U.S. International Media Los Angeles, United States

Senior Search Analyst
U.S. International Media Los Angeles, United States New York, United States

Webmaster - Marketing
West Virginia School of Osteopathic Medicine Lewisburg, United States

Web Marketing Manager
Harvard Business Publishing Watertown, United States

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Al DiGuido

Recent articles by Al DiGuido

Why the U.S. Postal Service Isn't Feeling the Love Marketers should accelerate the move to digital channels in light of the USPS proposal to cut snail-mail delivery service to five days a week. Feb 5, 2009

Commit to E-Mail This Year E-mail promises to be 2009's primary communications channel. Are you ready? Jan 8, 2009

This Country Needs an E-Mail Czar Automakers and other troubled companies must cease pouring billions into ineffective marketing channels. Dec 11, 2008

Five Ways to Leverage E-mail in a Down Economy A customer analytics program for e-mail campaigns can unlock revenue. Nov 13, 2008

No Country for Old E-Mail Thinking The adoption of the interactive channel and e-mail communications as its dialogue enabler is not to be questioned. Oct 16, 2008

Make E-Mail Pull Its Holiday Weight Six tips for getting the most out of your e-mail campaign in the all-important fourth quarter. Sep 18, 2008

E-Denial What happens when organizations and people fail to keep pace with the times? Aug 21, 2008

The E-mail Marketer's Mandate Get your customer records in order... or else. Jul 24, 2008

Data Held Hostage A bias against outsourcing, combined with overburdened IT staff, needlessly hinders effecting e-mail communications strategies. Jun 26, 2008

Unexamined E-mail Isn't Worth Sending Why you should get your hands on customer demographic, behavioral, psychographic, and transactional data before you hit the send button. May 29, 2008