Al DiGuido

Long recognized as one of the direct response industry's premier innovators and a pioneer in e-mail communications, Al DiGuido brings over 20 years of marketing, sales, management, and operations expertise to his role as CEO of full-service digital marketing company Zeta Interactive. Formerly Epsilon Interactive's CEO, DiGuido also served as CEO of Bigfoot Interactive, CEO of Expression Engines, EVP at Ziff Davis, and publisher of Computer Shopper, where he launched ComputerShopper.com, a groundbreaking direct-to-consumer e-commerce engine. Prior to Ziff Davis, he was VP/advertising director for Sports Inc. DiGuido also serves on the Direct Marketing Association's Ethics Policy Committee.

Recent articles by Al DiGuido

Data Held Hostage - A bias against outsourcing, combined with overburdened IT staff, needlessly hinders effecting e-mail communications strategies. Jun 26, 2008

Unexamined E-mail Isn't Worth Sending - Why you should get your hands on customer demographic, behavioral, psychographic, and transactional data before you hit the send button. May 29, 2008

E-Mail Communications: We Are Family - When it comes to e-mail communications, technology isn't the problem. You are. May 1, 2008

Put the "E" Back in "Election" - Vote for e-mail -- and the candidates who use it. Apr 3, 2008

E-mail (Monkey) in the Middle - A kid's game provides parallels to e-mail marketing and communications. Mar 6, 2008

The Message Is the Medium - Marketing roles are changing. Do you have messaging experts? Feb 7, 2008

Dare to Do Mighty E-mail Things - Seven parameters for an effective e-mail strategy. Jan 10, 2008

Deploying E-Mail Over the Holidays - E-mail can deliver tidings of comfort and joy to last-minute holiday shoppers. Dec 13, 2007

No Thanks - When's the last time you thanked your customers? Nov 15, 2007

E-mail: Still Learning - Four challenges the nascent e-mail marketing industry must address before it can live up to its promise. Oct 18, 2007

More articles by Al DiGuido ...