Debbie Weil
Debbie Weil is publisher of
WordBiz Report, which focuses on the business of words online. It was awarded The Newsletter on Newsletters' Gold Award for Online Subscription Newsletter. A former newspaper reporter with an MBA and corporate marketing experience, Debbie is an expert on B2B online content and marketing at both the strategic and creative levels. She was Web content marketing manager for Network Solutions (now part of
Verisign) before launching
WordBiz.com.
Recent articles by Debbie Weil
E-Newsletter Not for You? Try Sponsorship -
If publishing your own e-newsletter sounds onerous, try piggybacking on someone else's success. Aug 7, 2002
Measure the Success of Your E-Newsletter, Part 2 -
Is your e-newsletter working? Here's how to find out. In part two of 'Measuring Success': qualitative metrics. Jul 10, 2002
Measure the Success of Your E-Newsletter, Part 1 -
Is your e-newsletter working? Here's how to find out. In part one of 'Measuring Success': quantitative metrics. Jun 26, 2002
It's That Time Again: Summer Reading Recommendations -
Debbie's annual list of summer reading recommendations is shorter this year. Many publications have succumbed to the fallout. But there's still plenty to keep you busy into fall. May 29, 2002
Conference Blog: Earthquakes, Wizards, Words and Email Stats -
A recent conference wasn't as earth moving as last year's event -- but did inspire our intrepid columnist to try her hand at blogging. May 15, 2002
B2B E-Newsletter Launch: A Handy Checklist -
Launching an e-newsletter is on your short list of marketing tasks. Here's what you need to do to make it happen. May 1, 2002
Does Your E-Newsletter Have a Content Formula? -
If your e-newsletter is running out of steam, you need to devise a plan that will keep it going strong. Apr 17, 2002
The Secret Life of a ClickZ Columnist -
Headline got you curious? That's the idea. And that's the purpose of any good subject line. Apr 3, 2002
More articles by
Debbie
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